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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Nadiya Hussain responds to critics

568 replies

PruthePrune · 29/06/2025 09:24

Nadiya Hussain responds to critics

I can understand her being upset that her shows have been axed, apparently ratings were falling, However, I find it hugely disappointing that she has brought race/religion into it. No one is entitled to a BBC show and I think she has had a bloody good run. AIBU?

Nadiya Hussain says she ‘won’t be grateful’ following BBC cooking show axe

Nadiya Hussain has spoken out following the cancellation of her BBC cooking show, delivering a powerful response to critics who told her to be “grateful”. The Great British Bake Off winner has enjoyed a 10-year relationship with the broadcaster followi...

https://www.independent.co.uk/tv/lifestyle/bake-off-nadiya-hussain-cooking-show-axe-b2778744.html

OP posts:
HelplessSoul · 29/06/2025 11:23

This reply has been deleted

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EleanorReally · 29/06/2025 11:24

it is her personal opinion,
it is less to do with race, more to do with being an immigrant. @HelplessSoul

BingoBling · 29/06/2025 11:26

Insanityisnotastrategy · 29/06/2025 11:02

I really like Nadiya but I kind of agree with this. Also not clear on how she's been treated unfairly - by the BBC or by people commenting she should be grateful? Because I agree with her that comments like that are patronising and probably come from a place of thinking it's so magnanimous to give a brown Muslim woman a TV show in the first place. In other words, racism.

But she won't have helped her career by addressing it in this way unfortunately. Media is brutal and she did have a good run; people react badly to anything perceived as sour grapes, and unfortunately anything 'bringing race into it' massively triggers a lot of people who don't want to confront those issues. So it won't be good news for her brand; pretty unfair, but that's how it is. I think being publicly gracious and professional is the best course of action any celebrity, but it's just a fact that the backlash against her will be worse because of her race and religion. I hope she finds something else though, because she's lovely.

Exactly.

Of course she is entitled to not feel grateful. I bet loads of former tv chefs/cooks and a multitude of other presenters are 'not grateful' after having their shows stopped.

But by publicly making it public she's not doing herself any favours.

HelplessSoul · 29/06/2025 11:26

EleanorReally · 29/06/2025 11:24

it is her personal opinion,
it is less to do with race, more to do with being an immigrant. @HelplessSoul

Still, its irrelevant.

Her personal opinion is fine - but bringing race into the equation means she is scraping the barrel to justify her nonsense.

Using the race card this way loses you any moral high ground - fortunately for her, she had none anyway.

Weepixie · 29/06/2025 11:28

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Says you who couldn’t even write a couple of sentences without letting yourself down and making a fool of yourself.

Sillypigeon · 29/06/2025 11:28

Her management dropped the ball, they need to find her a new channel. TV career won’t last forever.
Her feelings are valid. But I don’t watch her tv shows in fact, I mainly watch instagram and YouTube for food etc.
Love Food with Chetna on YouTube and I bought two of her cookbooks. She was on Bake off, didn’t win.

EleanorReally · 29/06/2025 11:29

HelplessSoul · 29/06/2025 11:26

Still, its irrelevant.

Her personal opinion is fine - but bringing race into the equation means she is scraping the barrel to justify her nonsense.

Using the race card this way loses you any moral high ground - fortunately for her, she had none anyway.

it is not her nonsense, it is her own personal feelings

Puzzledandpissedoff · 29/06/2025 11:29

EasternStandard · 29/06/2025 09:40

I just googled as had not heard of her, to see who had asked her to feel grateful. In a quote she says she’s allowed to feel angry at being treated unfairly. Was she treated unfairly?

The quote on the BBC is this, EasternStandard:

'Hussain spoke of her experiences growing up in an immigrant household:'
'“Gratitude became something that I was expected to wear like a uniform. Anytime I voiced frustration or sadness or wanted more, I could feel the invisible pressure”'
'“I am allowed to feel more than just thankful. I am a human being, and I am allowed to feel angry when I’m treated unfairly”'

It's not at all clear to me whether the underlying resentment at being expected to feel grateful and being treated unfairly arose from family circumstances or more external pressures, though predictably folk will now insist it's the latter and insist it's all down to racism

In any case it's perfectly true to say a 10 year run's pretty good for a winner of an earlier show, so while I accept that any suggestion of thankfulnesss may have unfortunate connotations for Nadiya I'm not sure that changes the simple truth

FWIW I loved her show and will miss it, but if the ratings aren't there any more what's the alternative ... keep her on for ever just in case ending it results in hurt feelings?

nahthatsnotforme · 29/06/2025 11:29

Since when hasn’t it been ok to be grateful for the opportunities and good luck that comes your way? She did well to win a competition and went on to become a multi millionaire. Now it’s over. She needs to button it.

EleanorReally · 29/06/2025 11:30

i should think many immigrants feel the same, whatever their race

HelplessSoul · 29/06/2025 11:32

Weepixie · 29/06/2025 11:28

Says you who couldn’t even write a couple of sentences without letting yourself down and making a fool of yourself.

Edited

Clearly you speak from experience then I see....well done.

Alltheprettyseahorses · 29/06/2025 11:36

Thinking about it, if race is being considered, there's been a massive cultural misunderstanding by Nadiya of the British stiff upper lip, mustn't grumble etc which is a mistake of imposition on her part. That's why people think.she should be grateful and she's had a good run. If Nigella or Jamie got their shows cancelled, how would they react? I couldn't imagine Nigella doing crying videos, she'd react with public dignity and graciousness - I know she's too old to be part of the cohort posting that sort of thing anyway but then so is Nadiya. It's all a bit odd.

ItsUpToYou · 29/06/2025 11:36

ExercicenformedeZ · 29/06/2025 11:00

I think that you and I agree. My point was that while whiteness doesn't completely shield anyone from poverty, the narrative about 'gratitude' doesn't come into play because poor white people are white. It is their poverty that attracts that attitude, not their whiteness.

Which is why we’re not talking about poor white people right now. That’s classism, not racism. Expectations for Nadiya to be “grateful” are based on her race, not her social class.

Alltheprettyseahorses · 29/06/2025 11:38

ItsUpToYou · 29/06/2025 11:36

Which is why we’re not talking about poor white people right now. That’s classism, not racism. Expectations for Nadiya to be “grateful” are based on her race, not her social class.

Expectations for her to be grateful (and dignified) are based purely on British cultural norms. It would be the same for anyone.

CatHairEveryWhereNow · 29/06/2025 11:38

First proper job was part of a graduate training scheme - found one man blocked my training and when I finally got round him he tole me I should be greatful I was allowed to do it - reason I signed up with them. Reason was I was female - I was also paid less.

I was privately bloody fuming but was polite and professional in office and went out and got a better job with better pay.

I get why being told to be grateful ranckles much more so for Nadiya Hussain- but she was about the only one who got TV shows of back of being a contenstant on bake off that I know of. I didn't personally like her series - IL did though they'd had enough with last one.

Hopefully she being smart and is drumming up PR to sell a new book - otherwise she'd have been better trying for small channels or you tube or pitching a new angle for a new show.

WhiteRosesAndCandles · 29/06/2025 11:39

I agree with her.

This is her lived experience. She can feel however she wants to about it.

MollyRover · 29/06/2025 11:39

Pigriver · 29/06/2025 10:27

I absolutely agree with Nadiya and well done on her speaking out.
My understanding is that she is quite outspoken about the war in Gaza which may not align with the BBC which may have contributed to her being axed. On SM she said she was finding it hard and insensitive to make shows about food when millions are starving. Also her latest book is very much aimed at Muslims are is centred around Ramadan and breaking fast (which is great btw) but maybe all of these things combined means the BBC took a step back.
She is absolutely allowed to feel hurt and upset and yes the message about 'you should be grateful for what you had' is a terrible one very much entrenched in racism and should be addressed.

Honestly I think there could be some truth to this. I never watched Bake Off but I’ve always enjoyed her shows, cooking or not. I also loved hearing about her life and experiences and love how warm and relatable she is. She gives an insight into a background that I don’t know much about and she’s refreshingly candid. Going by the comments here many people feel the same about her. I don’t understand why the BBC wouldn’t renew the contract when she is clearly very well liked. There has to be something else at play. Really wish her the best and hope her content is picked up somewhere else.

justasking111 · 29/06/2025 11:40

Remember Mr Motivator back in the 90's he had some kickback from advertisers, not viewers.

He's on you tube now still teaching

CurlewKate · 29/06/2025 11:41

ItsUpToYou · 29/06/2025 09:30

She’s bringing race into it because it’s relevant. You won’t understand if you’re white, especially if you’re white and British-born, but others are forever being told to be “grateful” to Britain in a way that you will never be. It’s exhausting and I’m glad she’s telling everyone to fuck off in the politest way possible.

(ETA I also wouldn’t care if she said it in the most impolite way, but I imagine that would have created even more of an outrage…)

Edited

I’m white and British born. I understand as much as I can because I can think, listen,learn and empathise….

inamarina · 29/06/2025 11:43

Puzzledandpissedoff · 29/06/2025 11:29

The quote on the BBC is this, EasternStandard:

'Hussain spoke of her experiences growing up in an immigrant household:'
'“Gratitude became something that I was expected to wear like a uniform. Anytime I voiced frustration or sadness or wanted more, I could feel the invisible pressure”'
'“I am allowed to feel more than just thankful. I am a human being, and I am allowed to feel angry when I’m treated unfairly”'

It's not at all clear to me whether the underlying resentment at being expected to feel grateful and being treated unfairly arose from family circumstances or more external pressures, though predictably folk will now insist it's the latter and insist it's all down to racism

In any case it's perfectly true to say a 10 year run's pretty good for a winner of an earlier show, so while I accept that any suggestion of thankfulnesss may have unfortunate connotations for Nadiya I'm not sure that changes the simple truth

FWIW I loved her show and will miss it, but if the ratings aren't there any more what's the alternative ... keep her on for ever just in case ending it results in hurt feelings?

I also find the quote ambiguous.
Fwiw, my own family were immigrants and although I wasn’t told to never voice any frustration, it was actually my mum who told me to be grateful for the opportunities our host country was offering us.

85reasons · 29/06/2025 11:43

She’s had way more fortune than most people who won * edit * Bake Off - I imagine she puts all her good fortune down to talent, but any bad fortune down to race.

It is really quite entitled to think that you deserve a show which is losing ratings to continue to be commissioned. Just ask any of the thousands of currently unemployed TV freelancers who are in the same predicament. The industry is on its knees - and unscripted shows like these are the ones suffering most.

butterpuffed · 29/06/2025 11:45

Leo800 · 29/06/2025 10:43

Her ratings were falling. I don’t know anyone who watched her programmes any more. That’s TV for you. Nothing personal. She’s coming across as entitled & unpleasant.

Yes, it's nearly always to do with falling ratings . After ten years , it's not a surprise .

I like her, always have , and watch her programmes now and again . I think she should have said she was sad to leave the programme , other things are irrelevant .

Drfosters · 29/06/2025 11:46

Interesting about the grateful comment. I am white and I was headhunted into an amazing part time consulting role a while ago. The role grew and grew and eventually they needed someone full time so I passed over to someone new. I am extremely grateful for that opportunity. I will always be very thankful I got a good role, the hours I wanted on good pay. I am sad it is over but onwards and upwards. What is wrong with being grateful for an amazing opportunity?

justasking111 · 29/06/2025 11:47

Loose Women is in turmoil. Viewing has changed so much.

Weepixie · 29/06/2025 11:47

@85reasons Masterchef?

She was never in Masterchef.