Seems like they're trying to push as far as they can jut to cause a talking point (and it's clearly working). I'm not offended by then but they are truly crap adverts. Unfortunately crap adverts tend to stick in your head and will probably lead to an increase in sales.
My Nan gets really upset about the newer tampon ads but in honesty I'm really quite pro that as I'm just sick of women being shamed for natural and essential bodily functions.
\no more hiding tampons in brown paper bags!
I'm hoping for an ad campaign that talks about TSS so we finally get to a place where no women die annually from tampon use.