I find it awful, also overwhelming at times.
No, it's not hard at all in one sense, but in the other.
Do you a tumble drier? I have a tip and I've only just realised it after 8 years of parenting and the additional laundry it generates...
Right, there are 3 discrete stages to laundry and I think that's where part of the problem lies - thinking of it as one continuous process.
Washing
Drying
Putting away
Washing and drying are easy, short jobs.
Every evening I put on a load.
In the morning, during breakfast, I will put a load on to dry/hang it out.
By lunchtime at the latest it's ready for stage 3.
If it's one load, it's psychologically manageable to find the 20 minutes needed to put it away during the rest of the working day. If I am at home with the toddler, we do it together. If I'm working, I do it once the kids are in bed. As long as it it one load it simply can't take too long, so I'm confident I can get it away.
By building steps 1 and 2 into my daily routine I don't have to think about it. Has helped me loads.
For example I let things slide this week and now I have 2 big loads to put away and I'm already thinking oh bloody hell, I just can't be arsed.