I might pay £10 for a bar of chocolate if it was, I dunno, something a bit fancy and famous like Bonnat, or one of those exquisite multi-award-winning single-variety single-farm small-batch artisanal labours of love from a world-renowned chocolatier, or something along those lines.
I mean, no, I wouldn't, because that's a lot of money for a bar of chocolate, but at least hypothetically my tenner would be buying something really special that I could linger over and really appreciate, with probably all kinds of complexities and subtleties and signs of extra care taken in the production. Something that commands a high price at least partly because people believe it to be of exceptional quality, rather than because some tiktoker was shilling for it so a few companies cobbled something together to make a quick buck off a trend. I mean, I'm sure it's perfectly nice, but it just looks like bog-standard filled mass-market chocolate (albeit filled with fresh goose shit), made for distractedly shoving in your facehole while you're watching a film, that would normally cost you £2–3 at most.
I'm not even a chocolate snob. I like cheap chocolate, and midrange chocolate, and gimmicky chocolate, and on the rare occasions I've had the opportunity, really fancy complex wanky specialist foodie tosspot chocolate. I just don't want to pay fancy prices for standard stuff.