And that's the point of lidl - their own brands
When I first started shopping in lidl, barely anything was even printed in English, you had to go by the pictures unless you could read German/Spanish or Polish. Brands are a new addition to their range - to attract customers , and they are never cheaper in there then elsewhere
Ive been on a low income since 1999 when ill health stopped me working full time. Since then I have had huge periods of not being fit to work and when I have been well enough, have had to take PT zero hour contracts . No I don't claim any UC or disability benefits
Pre 99, it was take out/eat out central if not loading up on Waitrose or Marks ready meals , since then Ive downgraded - Sainsburys - Tesco and now lidl
So Im lucky in that Im time rich, if cash poor, older, no kids at home ( grandkids come and go )
Prices have gone up, of course they have and it is harder to stretch a pound but I still manage to feed 3 of us for around £60 a week - some weeks its as low as £20, other weeks I might blow £100, but the average over the year is £60, and living in NI we don't have the range of supermarkets you have in GB
I have downgraded on absolutely everything I possibly can. I still have to buy Head and Shoulders - only shampoo I don't react too - but that's 3 for £10 and that does the two of us a year or more, and I still buy fairy washing up liquid - nothing better imo. I now use Lidls formil washing liquid - £3 of 40 washes, only it lasts around 60 washes, Lidl dish washing tablet - as good as any. I don't buy toiletries in supermarkets - can be half the price going to savers or Homebargains. I don't need 20 different types of cleaner for my house, I have a spray for the kitchen, one for the bathroom, a bottle of zeflora concentrate, one tin of polish, and the occasional bottle of bleach - all bought in home bargains or similar. Bars of soap are used to wash with
Food wise, I meal plan - around what's either exceptional value for money or what I can find in the yellow sticker section ( and local spars give the biggest reductions, I just lifted 10 packs of butter for 10p each last week - freezes well ) Fresh veg is the super 5/6 or whatever or frozen. Whilst most hit the sales over Christmas /New year for clothes/electricals - I hit them for the yellow stickered meat - this year I nabbed 4 legs of lamb for £6 each and probably 5 joints of beef for as little as £3 each - which is why some weeks my food bill is high and others its so low - I have full freezers, if I see a yellow sticker meat/fish bargain , Ill lift it - today I nabbed 10 Tesco finest sausages for £2.30 and a pack of two hot smoked salmon filets for £1.80
We don't live on lentils and porridge, bread and potatoes, we eat pretty well. Last night chicken dhansak and rice ( hm using chicken tikka fillets I had found reduced Christmas time ) , tonight it was honey roast gammon, braised red cabbage, cauliflower and broccoli and roasties - ( gammon reduced buy ) with over half left so I will put that through the slicer, ham egg and chips tomorrow and the last bits - quiche , be it eaten this week or frozen for another - the meat won't be wasted
I also save money where I can when making any other purchases - anything major like the car insurance - Quidco or any other cash back site. I "earned" nearly £200 quid last year by using Quidco, plus I also got a £100 M+S voucher haggling with my BB provider
Saving every penny where I can allows us ( he's on pension ) to still lead a pretty good life without feeling we are struggling, Ok I admit we don't have housing costs - just rates, but our fuel bills are exorbitant - oil heating and no public transport