I agree, OP. I tried to have this conversation on here a while ago, and almost everyone confused 'individualism' with 'being allowed your own tastes and creativity'. Individualism now is put on the highest pedestal, second only to being rich, and we're told doing what we want (and disregarding the needs and wants of anyone not us, or not in our immediate family) is the pinnacle of civilisation.
It's terrible, and we really need more communal thinking, from making strong social taboos out of littering and dumping to giving much more societal respect to those who do socially-fundamental jobs, like teaching and medicine, regardless of the workers' seniority and pay bracket (particularly over people in finance, whose jobs are basically 'make money for people who already have lots of money' but who get lots of respect because money = human value).
@1dayatatime I agree that most people vote in self-interest now, but a lot of that is to do with the social narrative we live in every day. No one but a few environmentalists talk much about responsibility and connected living. Both politicians and voters like to pretend we live in bubbles, that we can help X and ignore Y, but any historian or social researcher knows that we need the rising tide that lifts all boats, not massive cash injections into bloated billionaires' corporations in the hope that maybe, this time, trickle-down economics will suddenly work. We need to change the story about how we live, why we live in groups, and why helping others helps us at the same time.