I had an interesting conversation recently about something sort of linked.
we live in a safe Tory seat, true blue here! Reform got a fair chunk of votes as well. People here don’t like their taxes going on benefits or helping people. They aren’t interested in climate change conversations etc or “woke” anything.
Yet- the charity shops have masses of donations of quality items that could be eBayed (or thrown, it’s more effort to donate), and crucially plenty of volunteers. Schools are full of volunteers, teachers who’ve moved from poorer, Labour seats have been surprised at the number of volunteers they can get, not just for one off events but weekly volunteer. The food bank receives large amounts of donations. When they put on volunteer events to clean up parks, masses of people turn up to help (including people who had Tory posters in their windows). School fairs, scout events, charity events for local charities etc raise eye watering amounts of money and are well attended.
As a group, they aren’t against their money and time going to help those less fortunate- they just want it to be those less fortunate in their community and it to be their choice not “the government” choice of how much and who.
they aren’t against caring for the environment- but they mean they want their own environment to be clean.
people you would think would be selfish and against collective action/funding are actually ok with it, if they feel it’s their community that’s benefitting.
The trick is to make people feel “their community” includes people across the whole country. That their environment is the macro too.