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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think shrinkflation is getting out of control?

185 replies

Forwardthinkingturtle · 06/11/2024 21:12

I’m sick of buying toothpaste in a huge box only to find that it’s a small tube 75ml. Even the ones that promise “25% extra free” are only 100ml which is what the standard size was a couple of years ago, so you’re not actually technically getting anything free!

Toilet rolls have shrunk and the quality is crap… excuse the pun.

I had a Magnum ice cream for the first time in a while and I honestly thought it was a mini sized one. They used to have 4 in a pack and now they only have 3.

Don’t even get me started on a Toblerone!

AIBU to despise the dishonesty of brands way more than the actual price inflation? Prices have risen but just be honest about what you’re selling (or not selling!) to us.

OP posts:
Sethera · 07/11/2024 08:19

MumblesParty · 07/11/2024 08:07

The other incredibly annoying thing is rounded lids on shampoo, shower gel, washing up liquid etc. It’s done deliberately so we can’t turn them upside down to get the last dregs out, and end up having to buy a new bottle sooner. So they make the bottle smaller, charge us more for it, and prevent us using all of it. I suppose that’s capitalism!

I squeeze some hot water into the bottle and shake it well to get the dregs out - usually get another two uses out of it that way!

Forgottenwhatitwas · 07/11/2024 08:21

The christmas boxes of Celebrations are 50g smaller this year than they were last year 😟

TheHangingGardensOfBasildon · 07/11/2024 08:22

Idratherbepaddleboarding · 07/11/2024 08:16

Potatoes and UK grown fruit and veg are a result of the crappy weather we’ve been having though, they’re not deliberately growing smaller potatoes! I was taking to a farmer earlier this “summer” who said there’d be a lot of hungry people this winter 🙁.

What really bugs me is when they take one item out but don’t even bother to change the package size, so you just get a space in the box where the missing one should be! At least try to make it less obvious 🙈.

Yes, this.

At least Cadbury had no choice but to change their 'egg box' to a generic card box when they reduced packs of Creme Eggs from 6 - 5. That would have been very obvious, if they'd kept a half-dozen egg box but with one of the sections now empty!

GoldenSunflowers · 07/11/2024 08:26

echt · 07/11/2024 03:58

Doesn't the shelf label say sheets per roll? That's the marker, not the tube size.

Even if they do, though, if the paper is so thin that you need to use a yard at a time, if doesn’t help.

I've tidied up in the kitchen just now and used a good 1/4 of a new roll of kitchen paper just to wipe the surfaces. Ridiculous. Fair enough, I should be using washable tea towels or something to be more environmentally friendly, but they’d need washing with, you’ve guessed it, shrinkflationed washing powder.

bifurCAT · 07/11/2024 08:28

Barney16 · 07/11/2024 06:56

I feel I need to say only one thing. Twix. If twix get any smaller they will have to rename them Tw.

TWVIII

GoldenSunflowers · 07/11/2024 08:28

You could, maybe, make a case for “junk food” coming in smaller sizes. But I’m sure Pink Lady apples were in packs of 6. Now 4 and cost more.

GoldenSunflowers · 07/11/2024 08:29

bifurCAT · 07/11/2024 08:28

TWVIII

👏

lululu16 · 07/11/2024 08:29

bifurCAT · 07/11/2024 08:28

TWVIII

Lol!!!!

TheHangingGardensOfBasildon · 07/11/2024 08:31

GoldenSunflowers · 07/11/2024 08:28

You could, maybe, make a case for “junk food” coming in smaller sizes. But I’m sure Pink Lady apples were in packs of 6. Now 4 and cost more.

Some shops seem to still regularly sell both sizes.

I may be terribly mistaken, but the apples in the 4-packs usually seem to be bigger than those in the 6-packs.

LaLaLaurie · 07/11/2024 08:33

TheHangingGardensOfBasildon · 07/11/2024 07:57

Also, call me a cynic, but I wonder if it's deliberate that baby/cleaning wipes now always seem to be jammed in, in a way that you really struggle to get just one out at a time, coupled with weaker and less reliable reseal tabs, which makes them dry out more quickly.

Makes me wonder if that's deliberate too, to make people use more than they need each time or them becoming useless, so they keep coming back sooner to buy more.

Tie a hair bobble around the pack and only one wipe will come out at a time 🙂

DoublePasta · 07/11/2024 08:33

I've stopped buying lurpak because of the 200g packs. I was incandescent when I bought one. Now I'm buying Aldi butter.

WelshPool · 07/11/2024 08:35

username7891 · 06/11/2024 22:54

It's not just shrinking products, they also change the ingredients and they are worse quality.

The same has happened with clothes, they're all synthetic materials, shoddily made for premium prices.

We're getting completely ripped off.

Exactly this.
problem is when they change ingredients they often swap good old reliable sugar for a cheap sweetener and the first I realise of it is when I’m curled up in bed with a migraine.

when will they get the message that most people don’t mind paying that bit more for a decent product.

DoublePasta · 07/11/2024 08:36

Theextraordinaryisintheordinary · 07/11/2024 06:12

I thought I was tripping when I looked at my box of Ritz crackers yesterday! It was tiny. Or was my hand extra big? I had a moment of self doubt.

Yes! I picked up a box last week and I thought the same thing. It looked normal from the front but about a third smaller than it used to be when you actually look.

Sethera · 07/11/2024 08:36

Anyway, I'm going to cheer myself up with this King Size Mars Bar

To think shrinkflation is getting out of control?
GoldenSunflowers · 07/11/2024 08:37

AnotherDayAnotherOutfit · 07/11/2024 07:23

I work in food manufacturing and honestly these comments make me laugh. Supermarkets want to maintain huge margins on everything they sell. So in some areas of the store 50% of the price you pay goes to them. They then want to promote the product to let's say save 20% but then expect the supplier to contribute to the discount as well so that they don't have to eat into their own profit margin.

For suppliers, all costs have gone up in basic overheads like electricity and staffing. So have most raw materials. They need to produce the products and pay staff and make some money themselves. But many shoppers don't have enough money week to week to buy the same size pack at a much higher price, so we do everything we can to keep the purchase price affordable and unfortunately that means smaller packs and often changing recipes to cheaper ingredients.

And even still many, many food and grocery manufacturers are going out of business because they can't make enough money. It's not at all as black and white as you think.

I get this but I think it’s the deceit that’s so annoying - about size, content, packaging.

GoldenSunflowers · 07/11/2024 08:40

TheHangingGardensOfBasildon · 07/11/2024 08:31

Some shops seem to still regularly sell both sizes.

I may be terribly mistaken, but the apples in the 4-packs usually seem to be bigger than those in the 6-packs.

Oh, some of them are the size of what used to be kids’ fun sized apples. My kids are now older teens, so I don’t know, I guess those mini apples are now the size of damsons.

WelshPool · 07/11/2024 08:41

MumblesParty · 07/11/2024 08:07

The other incredibly annoying thing is rounded lids on shampoo, shower gel, washing up liquid etc. It’s done deliberately so we can’t turn them upside down to get the last dregs out, and end up having to buy a new bottle sooner. So they make the bottle smaller, charge us more for it, and prevent us using all of it. I suppose that’s capitalism!

Do you know anyone with a 3D printer? DH made me some little gadgets that shove on your such tubes and force all the product out. Amazing how much is in there really. I have one for the toothpaste too. You can buy a version on Amazon. Well worth it.

To think shrinkflation is getting out of control?
TheHangingGardensOfBasildon · 07/11/2024 08:47

LaLaLaurie · 07/11/2024 08:33

Tie a hair bobble around the pack and only one wipe will come out at a time 🙂

Thank you - I will give that a go!

TheHangingGardensOfBasildon · 07/11/2024 08:50

I'm sure the manufacturers must think we're all Dennis Waterman from the Little Britain sketches Grin

avaritablevampire · 07/11/2024 08:50

'Fresh' vegetables. Since doing away with BBE dates, the quality has dropped right down. So many vegetables have clearly been plucked from the ground weeks beforehand and left sitting in the shelf. I wish they'd bring back bbe dates.

Re baby wipes, pop them in a Tupperware box, it stops them drying out. If they do dry out, just run them under a dribbling tap to 're-activate' them.

TheHangingGardensOfBasildon · 07/11/2024 08:51

WelshPool · 07/11/2024 08:41

Do you know anyone with a 3D printer? DH made me some little gadgets that shove on your such tubes and force all the product out. Amazing how much is in there really. I have one for the toothpaste too. You can buy a version on Amazon. Well worth it.

That is the epitome of 'simple but brilliant'!

TheHangingGardensOfBasildon · 07/11/2024 08:52

avaritablevampire · 07/11/2024 08:50

'Fresh' vegetables. Since doing away with BBE dates, the quality has dropped right down. So many vegetables have clearly been plucked from the ground weeks beforehand and left sitting in the shelf. I wish they'd bring back bbe dates.

Re baby wipes, pop them in a Tupperware box, it stops them drying out. If they do dry out, just run them under a dribbling tap to 're-activate' them.

Thanks - we do tend to do that with the wipes, but it does rather make a mockery of the so-called clever design of the packs - and creates extra work for the consumer.

WelshPool · 07/11/2024 08:53

TheHangingGardensOfBasildon · 07/11/2024 08:51

That is the epitome of 'simple but brilliant'!

The ones on Amazon kind of roll the tube, they work but not quite as well as these ones do.
I use an Aussie tube conditioner and this thing gets almost every drop 😀

WeWillGetThereInTheEnd · 07/11/2024 09:09

What annoys me the most is the shrinkflation in wet cat food! When I was a child, tins of cat food were the norm. Now, it’s very hard to find tins of my cats’ favourites Felix and Whiskas in gravy. Pouches are a much more expensive way of buying the same cat food!

Worse, the standard size of a pouch used to be 100g. Now they are 85g. My cats did not take a 15% reduction in their food intake lying down. We noticed they became obsessed with our food, and were all over us, when we were eating! Where before, I gave them one pouch each for breakfast and dinner, with a bowl of biscuits for grazing in the daytime, I now have to give them three pouches between the two of them. It’s no saving to have to give six a day instead of four!

I think it’s disgusting to deprive animals of their food, as some owners may not have noticed the change from 100g to 85g!

abracadabra1980 · 07/11/2024 09:19

I may start doing this on my job. As a hairdresser I could just leave a few bits uncut-would be much quicker 🤣

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