Vinted - am I starting too high?

[user887766]

I have recently started listing items on vinted but only one thing has sold so far.

I am wondering if I am maybe pricing my items too high.

For example I listed an item of clothing that I bought probably at least 5 years ago from a supermarket. Brand new, never been worn, tags still on. I paid £40 for it and have listed it for £25. It’s had a few favourites but no interest.

I really thought it would sell quickly because it’s nice (I think) and in perfect condition. Am I doing something wrong? Is it too high of a price even though it’s never been worn?

Would be most grateful for your tips!!

Err, yes! £25 for a supermarket item? I don't think I'd even click on it. It doesn't really matter how much you paid for it, it's worth what someone is willing to pay now.

My approach to Vinted is to sell a lot at quite low prices. I've made £000s over the past 2 years.

My average price is £2-3!

The trouble with vinted is that you can't return things and you can't try things on. So essentially you have to discount for that risk factor.

On top of that, you have to consider if the item in question is enough of a basic/classic/timeless item that it hasn't aged over the course of the time since you bought it.

I wouldn't be prepared to punt £25 (which is essentially what you're asking people to do, because they don't know if it's actually going to fit) on a supermarket item.

How do you know then when it’s the time to reduce the price?!

I have seen people on there selling brand new Jellycat soft toys for higher than what you can buy it from online from a big retailer?! I don’t get it

Tesco/George coats and boots go for £5-£8 on Vinted. I think you're pricing too high.

Even most Asos items can be found for under £10.

If someone is searching i.e black hooded jacket and seeing lots of Asos/high street items for £5-£10 they're not going to pay £25 for a supermarket brand, even if it's never worn.

I have sold clothes on eBay for years, but not used Vinted.

IMO you are pricing much too high. You might get that for mid range high street labels (Reiss, Whistles, Hobbs etc), but not for budget items.

But a jellycat item doesn't have to fit anyone. So if the person can't get it off the web, doesn't have any available locally then demand will be greater than supply.

But for clothing items demand is limited because people don't know if the stuff they are buying is going to fit them, so it either has to be a fairly low amount of money (because then they can be confident they can sell it on for the same price) or you have to wait for the smaller subset of people who know that brand so well that they are confident it will fit them.

My experience as a seller is if it's not sold within 7 days it's very unlikely to sell at that price. Some here might say that's too hasty but I've rarely gone on to sell things when I've held the price beyond that.

5 years old from a supermarket? Probably looking at £5, £10 absolute maximum.

Many people search low-high pricing so they'll never see your item.

I bought a £200 free people jacket for £15 on Vinted last week!

The price is too high especially when you factor in the buyer protection fee and delivery cost that the buyer pays. Plus, the fact you can’t really return or try on items like you could a shop. Plus delivery can be slow.

Supermarket items on Vinted are difficult because you’re unlikely to have people actively searching supermarket brands so you’ll need to capture styles of clothing. Something you bought a few years ago might be outdated too.

You're listing for 25 but the buyer than has to pay buyer protection and shipping so it's more like 30 for them.

As others have said, they can't return it or try it on, and they can't be sure it doesn't e.g. smell of smoke or have a stain.

I'd probably be selling an item like that for 15-20 and would expect offers rather than someone paying full price.

If someone favourites it, you could always message them and make an offer

Ooh ok this is very interesting!

I’ve seen make up on there too that’s brand new and going for such a cheap price. Surely that could be sold at a higher price if it’s a high end brand?

I think so - I’ve just paid £25 for a £100 pair of trainers. A few months back I got a MK bag for £30.

So personally, I wouldn’t pay that for anything high street.

Clothing generally doesn't hold its value well. As soon as you take it out of the shop you've lost most of the money you paid for the item.

I bought a Reiss pure wool coat on vinted last week. Worn once and immaculate. It's still available to buy now at £395

I paid £15. Now admittedly that's a bargain and I got lucky but there's no way I'd pay £25 for something that was £40 originally and from Tesco or wherever

It can only be sold for what someone will pay for it second hand.

Even if something cost £40 brand new, it's not worth £25 if nobody will pay that price.

Can you show us the item?

It does sound like your prices are far too high. You can get Nike/Adidas shoes/clothes for less than your price, so I think you need to reduce it significantly. I think a lot of people probably aren’t seeing your item as they set the maximum price lower than £25 if they’re looking for supermarket clothes.

In my experience, brand new with tags will add a few quid, but still the price needs to be low.

Depends how badly the seller wants to get shot. I bought a Byredo lipstick for £8 last week, they retail for £40. A lot of beauty products are part of a gift with purchase or an advent calendar.

When you click to list the price, Vinted will show you what other similar items have recently sold for. Use this as a guide.

To an extent its supply and demand: there are currently loads of Christmas items for kids being posted. I come across the same Next dress hundreds of times, and this forces the price down. Other items / brands are more rare and sell for more.

Remember that the second you list an item, it starts falling down the feed unless you pay to bump it. So your best chance of selling is often within the first few hours. If you don’t generate enough interest in that time, then it will continue to fall down the feed, even if you decide to reduce the price- and therefore the moment is lost. So price it well from the start.

When someone likes your item, you can start a conversation with them on messages and make an offer to tempt them. You can also edit your profile to say something like “reasonable offers considered”. This might encourage people to offer what they are willing to pay.

And finally….. a pretty basic one…. But make sure photos are clear and the item is well presented. Not everyone would agree, but it makes a world of difference to me personally as a buyer.

Good luck!

Jelly cats are sought after collectible items. A supermarket top isn't.

Did you not read the bit that shows what other items like yours are listed for? I always click in the range. Most I’ve paid for an item on vinted all in £40 for a hoody that was over £200 brand new discontinued low number made designer.

Most of my items are below £5 the odd thing like brand new Nike trainers in box £15.

Just bought a Ralph Lauren dress for a tenner!

when selling I knock a bit off to account for postage. Think people like it rounded up to a tenner or whatever including postage.

thanks all for the advice. This is so useful, so many things I didn’t even realise or thought of when using vinted!!

how do people make £00’s and £000’s when selling at such low prices? Just selling big volumes?

I agree with everyone else OP. I put a pair of Office leather boots on last week, barely worn, for £15. No takers. Knocked them down to £12 and they sold.