Meet the Other Phone. Flexible and made to last.

Meet the Other Phone.
Flexible and made to last.

Buy now

Please or to access all these features

AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To wonder why parents dress their children in designer gear

129 replies

LemonMead · 27/08/2024 10:55

Posting this in the knowledge that it's none of my business how other mums dress their kids, but I'm genuinely really curious because it's such an unrelatable position for me.

There's a lass at my DD's school who is dressed solely in designer gear - we're talking Gucci, Valentino, Yeezy trainers etc. Her mum is the same - head to toe labels.

When they go on holiday, she posts pics of the kid at famous restaurants (with LV wallet prominently featured), next to designer boutiques - we even had one of the kid perched on a Fendi golf cart.

How do you get a kid to care about designer labels? And what drives a desire to dress solely in super expensive clothes? It doesn't seem like a healthy value system, so I'm curious if anyone can explain it.

OP posts:
Ljcrow · 27/08/2024 13:06

Sunsgoingtokeepshining · 27/08/2024 11:29

These parents are poor and cannot afford much, so buy these ‘designer’ brands to try to buy their kids into middle class acceptance, not realising that the middle classes abhor labels.

One of my sons friends is so posh his mum refuses all labels, including shoes which she imports hand stitched from a Swiss cobbler.

Mental 😆

TransformerZ · 27/08/2024 13:08

LemonMead · 27/08/2024 11:24

Spotted a little lad - maybe 2-3yo - at the GP's this morning dressed head to toe in Burberry. It doesn't look (imo) nice, nor did he look comfy.

Probably fake.
Disgusting look real or fake.

grooveraidiator · 27/08/2024 13:08

Ljcrow · 27/08/2024 13:06

Mental 😆

a swiss shoe maker - that's wild!😅

Kitkat1523 · 27/08/2024 13:10

grooveraidiator · 27/08/2024 12:55

i think:

  • it is a play for status - says they can afford the costs of a named brand item
  • people think it makes them look wealthier aspiring lifestyle to have obvious labels
  • sometimes a brand name has a huge brand logo in a trending style making a comfy sweatshirt look a bit more interesting
  • makes them feel part of a tribe or group who have expensive tastes.
  • it makes people special/ a bit more stylish to have their kids dressed in junior gucci/boss etc clothes

i personally never dressed my kids in "designer" i'd rather save money to put in their savings for when they're older and my kids would ruin it. my kids wear north face (no huge logo stuff, the core/basic range) and one uses longchamp bags.

i have a few plain leather LV items (the older ones which have texture rather than LV logo embossed)

i dont allow huge logos like whitefox hoodies or the trend NF, nike stuff with massive brand plastered across, i dont think it's appealing even if it combines the logo with a interesting design and i dont allow it.

Take it you have little kids then….surely if you have teens you can’t take a blanket ‘I don’t allow it’ approach when they are spending their own money?

luckylavender · 27/08/2024 13:14

Many years ago when DS was at Nursery (2ish) he had a friend who wore designer clothes but refused to wear anything else. So if his clothes needed changing & he'd run out of designer clothes he would refuse to wear anything else. He would ask what label it was. So he'd stay in his nappy in the winter and be picked up like that and taken out with a coat over him IN THE WINTER. And his parents wore this like a badge of honour. And they seemed really normal.

Scenty · 27/08/2024 13:15

I never bought designer labels for my kids but I did buy outfits from French labels that were just adorable - bonpoint, Jacadi, catimini etc. They were pricey but I regret nothing - I got so much pleasure from dressing them up and the outfits were always casual in nice soft fabrics.

TransformerZ · 27/08/2024 13:16

Beezknees · 27/08/2024 11:53

This.

I went to school with a mum who dresses her kid in designer gear. She was from a normal, low income family. She then left school, got her boobs done and made a shit ton of money on only fans. I'm talking millionaire. We're in our 30s now and she's invested in property. Fair play, it's not something I'd do myself but then I'm the one stuck in a council flat and she's mortgage free.

I think the labels are a bit of an "in your face" thing to show people that she's got money now. She often posts photos of her lamborghini outside various designer stores with "still can't believe I can afford to shop here now" captions.

Her kids and parents must be so proud!

spaceshooter · 27/08/2024 13:19

Nothing says cheap like tacky designer labels, sorry.

Candaceowens · 27/08/2024 13:41

I dress my children in designer and it's not tacky looking in the slightest. You do realise not all designer clothes have great big logos plastered on them?

bringmorewashing · 27/08/2024 13:44

I have wondered about this too, prompted by my cousin (who is not remotely well off) buying his son a £500 designer sleepsuit, posting pics and bragging about the cost on social media. He obviously felt he had something to prove and it must've made him feel good, although it seemed extremely silly and wasteful to me!

I'm not agaonst designer labels - I have my share of overpriced handbags, and I know some people think that's silly too. But at least those will be used and loved forever, not pooped on and then outgrown after five minutes! 😂

Kitkat1523 · 27/08/2024 13:45

luckylavender · 27/08/2024 13:14

Many years ago when DS was at Nursery (2ish) he had a friend who wore designer clothes but refused to wear anything else. So if his clothes needed changing & he'd run out of designer clothes he would refuse to wear anything else. He would ask what label it was. So he'd stay in his nappy in the winter and be picked up like that and taken out with a coat over him IN THE WINTER. And his parents wore this like a badge of honour. And they seemed really normal.

Did he….aye 🙄

Beth216 · 27/08/2024 13:56

Because they're very shallow, have their priorities completely wrong and think buying their kids expensive clothes makes them a fantastic parent.

shallweorderpizza · 27/08/2024 13:57

Kitkat1523 · 27/08/2024 13:45

Did he….aye 🙄

😏😏😏

LemonMead · 27/08/2024 14:51

Candaceowens · 27/08/2024 13:41

I dress my children in designer and it's not tacky looking in the slightest. You do realise not all designer clothes have great big logos plastered on them?

Can I ask (genuinely) why you dress them in designer gear?

OP posts:
shallweorderpizza · 27/08/2024 14:53

LemonMead · 27/08/2024 14:51

Can I ask (genuinely) why you dress them in designer gear?

I bought both my children baby grows from JoJo Maman Bebe with ‘born in’ and then the year they were born. Total waste of money and I don’t regret a penny.

I guess others feel the same about designer gear and children.

Candaceowens · 27/08/2024 14:55

LemonMead · 27/08/2024 14:51

Can I ask (genuinely) why you dress them in designer gear?

Basically because I like it and can afford it. I don't chase labels and I'm happy to buy from Matalan/Tesco but if I see something from Dior or Gucci that I like, I'll buy it. I love fashion.

Magnolia1234 · 27/08/2024 14:59

The really sad thing about this is when kids who are dressed up like this are not allowed to have a normal childhood. No climbing trees, jumping in puddles, messing about with other kids.

DeeCeeCherry · 27/08/2024 15:07

I don't think I'm being dreadfully mean, come on

Of course you are. You're here inviting scorn of people for the way they choose to present themselves and their children. There'll be some who'll join you in looking down your nose at people, but others who'll view your post as mean minded and jealous. MN isn't a hive mind

Kitkat1523 · 27/08/2024 15:11

Magnolia1234 · 27/08/2024 14:59

The really sad thing about this is when kids who are dressed up like this are not allowed to have a normal childhood. No climbing trees, jumping in puddles, messing about with other kids.

are you speaking from experience ??? I’m guessing not …..designer wear for kids if big where I live…..All the kids I know who wear designer can do all of this, and they do….they just wear designer casual wear to do it …..if it gets dirty it goes in the wash……if it gets ripped, it goes in the bin and they buy new……they save the dressy stuff for events ……that’s the stuff that is seen on social media

Jumpingthruhoops · 27/08/2024 16:40

shallweorderpizza · 27/08/2024 13:04

What the hell is wrong with you?

What a horrible post.

Agree. The inverse snobbery on this thread is WILD!

Boomer55 · 27/08/2024 16:41

Instagram parenting. 🙄

DressDilemma · 27/08/2024 17:08

I don't dress my kids in designer wear simply because I can't afford to. For special occasions, I might go the higher end of the high street. However, there must be lots of other parents who can afford to and that's fine with me. There is no snobbery either ways.

We got some designer clothes from outlets in the US at really reasonable prices, and they have lasted amazingly well over the years. So I can understand it if people want to go for higher priced higher quality stuff if they can easily afford it. And not all designer wear comes with logos.

BanjoKnockers · 27/08/2024 17:14

LemonMead · 27/08/2024 10:55

Posting this in the knowledge that it's none of my business how other mums dress their kids, but I'm genuinely really curious because it's such an unrelatable position for me.

There's a lass at my DD's school who is dressed solely in designer gear - we're talking Gucci, Valentino, Yeezy trainers etc. Her mum is the same - head to toe labels.

When they go on holiday, she posts pics of the kid at famous restaurants (with LV wallet prominently featured), next to designer boutiques - we even had one of the kid perched on a Fendi golf cart.

How do you get a kid to care about designer labels? And what drives a desire to dress solely in super expensive clothes? It doesn't seem like a healthy value system, so I'm curious if anyone can explain it.

Honestly, we've got the money and it's for status. I don't think there can be any other reason?

LemonMead · 27/08/2024 17:18

DeeCeeCherry · 27/08/2024 15:07

I don't think I'm being dreadfully mean, come on

Of course you are. You're here inviting scorn of people for the way they choose to present themselves and their children. There'll be some who'll join you in looking down your nose at people, but others who'll view your post as mean minded and jealous. MN isn't a hive mind

If the way people choose to dress is done solely to communicate wealth and supposedly superiority to the poor folk in non-designer gear, then surely it deserves to be looked down on?

if there are other reasons, I’m curious to know them. As I said in my post ☺️

OP posts:
feelitallagain · 27/08/2024 17:22

It’s all relevant though, isn’t it? They like it, and can pay for it, for whatever reason that is.

I dress my child in a style I like. Nothing against second hand stuff. I’ve even had some stuff second hand from Vinted. But I’m particular about what I like and don’t like. It’s that simple

I also never find mine ‘grow like weeds’. They seem to stay the same size for a good while