To wonder why parents dress their children in designer gear

[LemonMead]

Posting this in the knowledge that it's none of my business how other mums dress their kids, but I'm genuinely really curious because it's such an unrelatable position for me.

There's a lass at my DD's school who is dressed solely in designer gear - we're talking Gucci, Valentino, Yeezy trainers etc. Her mum is the same - head to toe labels.

When they go on holiday, she posts pics of the kid at famous restaurants (with LV wallet prominently featured), next to designer boutiques - we even had one of the kid perched on a Fendi golf cart.

How do you get a kid to care about designer labels? And what drives a desire to dress solely in super expensive clothes? It doesn't seem like a healthy value system, so I'm curious if anyone can explain it.

Here we go with the dickhead comments

Mostly the knob thing unless their friendship circle are all like that.

Dressing them up?
Sounds like playing with dolls

Exactly that. 👏👏

They just want people to know they can buy it, class all the way for some people!

I think the reasons why probably vary a lot depending on the person. I can't think of a good reason to do it if I'm perfectly honest, but like you said it's none of my buisness. I do sometimes wonder what they think of my scruffy charity shop / supermarket kids 🤔

Because some people have more money than taste or sense?

I think it's looks chavvy.

I kow that isn't a popular word in here but if I see a young child in designer clothes I just think chav.

If said child was sitting on the back of a yacht then I might not think that but generally Kayden/Jayden/Kai look like they're chavs in their designer clothes.

I don't equate designer labels with rich
I associate it with people on benefits trying a bit too hard to look like they aren't and they are trying to look like they are doing better for themselves than they are.
The true rich wouldn't care enough about labels. Maybe well made clothes but not big designer brands

My initial feelings to this is that it looks tacky and ‘chavvy’. It’s trying to prove something, show off, seeking validation and smacks of insecurity and shallowness. Urgh. I dated a guy for a little while that spent more than I would on his DDs clothes and was constantly stopping her playing incase she ruined the dress/trainers/etc. that she was wearing. Was sad. That relationship didn’t last long!

i think:

• it is a play for status - says they can afford the costs of a named brand item
• people think it makes them look wealthier aspiring lifestyle to have obvious labels
• sometimes a brand name has a huge brand logo in a trending style making a comfy sweatshirt look a bit more interesting
• makes them feel part of a tribe or group who have expensive tastes.
• it makes people special/ a bit more stylish to have their kids dressed in junior gucci/boss etc clothes

i personally never dressed my kids in "designer" i'd rather save money to put in their savings for when they're older and my kids would ruin it. my kids wear north face (no huge logo stuff, the core/basic range) and one uses longchamp bags.

i have a few plain leather LV items (the older ones which have texture rather than LV logo embossed)

i dont allow huge logos like whitefox hoodies or the trend NF, nike stuff with massive brand plastered across, i dont think it's appealing even if it combines the logo with a interesting design and i dont allow it.

Ignore and move on OP, it’s usually done for ‘likes’ on the gram and attention at school and in the street.

My DS went through a phase of the “big names” sports gear - I used to get most of the tops in TK Maxx, at way below the original price, and he had the Adidas popper tracker bottoms and huge trainers for Christmas and birthdays. Luckily they “had to be baggy” so they lasted ages! All his friends wore much of the stuff, and they were either skateboarding or bmx biking, so no posing on golf carts for them😀

The floppy clothing was just a passing phase, and once he was old enough to fund his own clothing, the “names” thing faded away. I treated him to decent shirts and jeans at Christmas, and now he’s nearly 40, he laughs at the old photos of ginormous trainers and huge trousers!

I don’t get the OPs faux naivety

why do they do it? to convey status on themselves and their kids

the kids with high social status at school actually are the kids whose parents buy them anything they want and who always wear the cool clothes (currently designer labelled stuff is cool).

it is their way to give their kids a (social, status) leg up

the same way upper middle class parents spend ££££ on private school

It’s not to my personal taste, but I don’t think it’s virtuous to only dress your children in Vinted / Asda sale rail either.

They don't have money.
So when they have a little or use credit they want to tell the world they have money.

I think it is a bit silly to spend money on designer items at that stage as they grow out of it so quickly. I also don't like head to toe out there designer on anyone, unless its understated and logos not everywhere. When they're older, a few items are fine and they will last longer ie belt, bag etc.

On the other hand I feel sorry for kids that are dressed in cheap looking, mismatched outfits. Parents that dress kids in a way that they are likely to be teased do them no favours.

Putting together a reasonably priced outfit that looks good is not that hard. I make sure my kids look presentable and fashionable without buying designer. Kids can be cruel and I won't give them ammunition by dressing my child in a way that they will be mocked.

@Pyjamatimenow has nailed it.

I sometimes think some people buy the kids designer clothes as they are cheaper than the adult versions. So they can show off their tacky tastes without spending thousands.
If the parents wear it also, I presume they're shallow and lacking in taste.
You could easily wear designer clothes that didn't have big logos and branding all over it. So it's not just about having the cash or saving it.

I completely don't get it either OP. I find it pointless and pretentious.

It’s hilarious. At DS’ private school the super rich kids always inherit their designer gear never buy new.

The ones living in rented or council owned homes.
The ones whose kids are doing badly at a school.
Clothes are important but education and your own home isn't!
No hope for these people.
At least they are keeping the economy going with spending and their debt.

Vinted a lot here too. Plus Asda, Primark, random non-chain cheap kids shops near me that do discontinued lines from chain shops.

£485!!!! Why?

https://www.gucci.com/uk/en_gb/pr/children/baby/newborn/baby-double-g-geometric-cotton-one-piece-p-772653XKDRV2441

What the hell is wrong with you?

What a horrible post.

I agree @Blankscreen , and normally assume (possibly wrongly, I admit) that they stock up whilst on holiday in Turkey.
**Nothing wrong with Turkey, beautiful country and I've been many times.