I lived all my (well most) my adult life and my children born there - Buckhurst Hill which is lovely as lots of huge green spaces and Epping Forest but also on the central line for work in London (and day trips)
Chigwell lovely (although nothing to do there) but very expensive
up and coming areas which no one would touch with a barge pole just a few years back but now people are moving there an and its massively improved - Debden and Hainult (cheaper than Buckhurst Hill /loughton /chigwell)
A beautiful place in Herts is Sawbridgeworth
Saffron Walden is a lovely market town
Stock is beautiful
Leigh on Sea (voted best place to live in Uk)
After losing my house in my divorce in Buckhurst Hill I moved to Chelmsford and I love it .. has a relatively new cobbled street called ‘Bond Street’ has shops like the white company , Oliver Bonas, high end skincare shops , bookshops with Tiptree cream tea served there, art galleries , a little square where they have adult bean bags in the summer and ‘pop up’ drink stands etc and little wooden cabins/grottos in the winter and mini ice rink .. as well as wagama , all the chain restaurants, and a beautiful dog friendly John Lewis (only John Lewis in Essex ) a beautiful river in town and two cinemas .. odeon and the lovely Everyman cinema with the big velvet couches ..
also has one of the nicest parks called Central Park and a dog friendly cafe (one best cafe /coffee shop award in Essex)
also fantastic schools including the amazing King George Grammar school (looks like an old fashioned independent school)
Billericay is lovely
lots of ‘up and coming’ places in Hertfordshire .. St Albans has always been lovely but places like Cheshunt have massively improved
Stamford in Lincolnshire is beautiful (all grade listed buildings and homes) or surrounding towns around Stamford .. Wansford (is lovely as long as you don’t mind being out in the sticks)
Lots of places in Kent are gorgeous
some places between Chelmsford and towards Colchester are beautiful .. very ‘orldy worldy’ little villages which are pretty and timeless ..
People always say Southend is up and coming and has come a long way but I personally disagree ..
Leigh on sea is a 1000 times better but it’s also so much more expensive than Southend
Witham is a lovely pretty little town and really quick to get to Chelmsford for shops
Maldon is a pretty little town too
Hutton and Brentwood are both lovely and lovely places nearby
Lastly (and only ideal if you WFH , don’t mind getting any job that doesn’t pay well or don’t mind a long commute) is Frinton - on - Sea .. it’s absolutely beautiful and on a warm sunny day the beach could be anywhere .. it’s so clean .. it’s the complete opposite though of Southend .. so could be seen as ‘boring’ but still picturesque and beautiful and not an unsafe place or scruffy etc