DH and I are (were) friends with this couple. We used to see them a few times a month for drinks, and they would hang out together, DW and I would hang out alone.
After lockdown, the wife was having a bit of a hard time and had long covid. I totally stepped up and offered a lot of help, and used to say I'd take her out, for coffee, a walk or anything else she needed. Every message was rebuffed and in the end I stopped messaging her as I felt like a bit of a stalker plus I also saw her out and about with other people.
Months later I bumped into them both and they told me they'd not been in touch as she'd been having a hard time and only wanted her good friends around her for support. At some point they'll be in touch. I just smiled and listened, and when leaving just said take care, or something like that.
Obviously I didn't give enough empathy or sympathy to their situation as since then they have both ignored DH and I when out and about, and on one occasion were really rude to my DH. My DH came home quite unnerved and said the man openly ignored him and gave him a filthy look.
All I can think of is that I wasn't fawning all over them when I saw them. I messaged her a lot, she didn't want my help, so I backed off. I saw her about with others, and so I left it.
WIBU here? Also WWYD. I don't want this bloke being rude to my DH.