I just heard a(nother) politician on the radio say now is not the right time for a sugar tax, due to the cost of living crisis. At the same time, he was expressing outrage at the high rates of tooth decay in children and pledging tooth-brushing lessons in primary schools. Surely a cost of living crisis is a perfectly reasonable time for a sugar tax? When families are struggling financially, it's irresponsible to appease them with cheap sugary treats that damage their children's health.