Vegan Christmas Advert: Cinema

[InAMess2023]

Had a lovely festive day out with the girls yesterday and went to see Love Actually (20 year re-release). Settled down to watch a film and an advert came on... it's a cartoon turkey (voiced by Jane Horrocks) looking at all the Christmas traditions and singing a jolly Christmas carol... no idea what the ad is for...

All of the sudden the turkey (still singing) is grabbed and thrown in a van...we then see the full journey of it being hung up by the neck, electrocuted, and the screen goes black just as it's killed. The caption? 'Kill tradition this Christmas. Not a Turkey - go vegan this Christmas' - it's an ad for PETA.

Now I have absolutely no problem with vegans, can understand the reasoning around it, etc. but I don't have a desire to be vegan. Probably am a bit hypocritical as I am an absolute animal lover but yes I do eat meat (although not a ton of it).

Just feel like the ad was really inappropriate for the cinema and especially what is meant to be a festive feel-good film! Do I complain to the Cinema Advertising Associates/ASA?

YABU it's an important issue and you shouldn't complain
YANBU totally inappropriate - make a complaint

Hard agree.

The OP says we see "the full journey of it being hung up by the neck, electrocuted, and the screen goes black just as it's killed."

We don't.

We see it being transported by the neck towards the electrocution machine. We don't see it being electrocuted. We dont see it "as it's killed", or even just before. There's no blood and guts. There's no suggestion of being "a heinous human [....] if you don't eat meat..."

I don't come on Mumsnet to have untruths shoved down my throat. Who do I complain to?

Just so you know op 85 percent of halal meat is stunned, so the majority is just as 'humane' as other methods.

But basically it boils down to how do you humanely kill an animal that does not want to die. More than happy for a abottoir farmer Collab reply. Because yet another advert about happy animals in fields is lying by omission as a pp noted.

@MasterBeth Aww how cute a joke

Ok so you see the electrocution going on in the background. It's implied. Also yes the screen is blacked out when the kill is implied.

Still not my fucking point but you know...

Of course it's implied.
If you eat an animal dies.
It's not hard

@MarthaMayWho and in other news... water is wet

I'm not replying to the thread anymore as I'm fed up to the back teeth with people deliberately not understanding the point I've tried to make

Time and place. End of

No one has misunderstood.

Lots of us just don't see that there was a problem with the cartoon. The content, time and place pissed you off. Not everyone agrees with you.

End of.

We have a flouncer! 🤣🤣🤣

Often during "cozy" TV programmes there will be an advert for disabled children, extreme poverty or animal cruelty, etc. It is uncomfortable viewing, makes me feel guilty and ruins the vibe. I understand why it is being shown even though I don't particularly like it. If anyone officially complained about it because it spoiled their "escapism" I would think them pretty bloody entitled.

It is pretty clear from OP's posts that she didn't post on here to get a balanced viewpoint or to get an understanding of other's points of view about this subject. She actually states that she isn't going to change her mind whateverl The main part of her annoyance seems to be not about the vegan message but that she doesn't want a dose of reality when she wasn't expecting it and is happy to keep sticking her head in the sand. - that is how she is coming across to be but happy to be told I'm wrong! Then doesn't like being judged for her actual 'flakiness'. She seems to be here to have her outrage confirmed and argues with posters that disagree with her.

OP seems particularly annoyed that she feels this short advert is trying to make people guilty but frequently states that she doesn't feel guilty about it anyway - so what's the issue? A 90 secpnd advert was tonally different to the film it preceded is a big issue in your life?

If something is designed to elicit an emotional response, it's not 'your own projection' to then feel that emotional response.

PETA know that if you are in a cinema, you can't fast forward or skip the ad - you are compelled to watch. I get why PETA would be okay either way that, but the cinema maybe shouldn't be okay with compelling people to view distressing things. Or at least show them at a time when people aren't choosing a specifically joyful experience.

Some people are questioning how effective this campaign is, but it is too early to tell. The contraversial Lynx/Greenpeace anti-fur campaign in the 80s (which was far more shocking than this advert) along with other organisations' campaigns (such as PETA) had a massive impact in the West on the fur industry especially in the UK.

I expect there was a lot of vocal complaining about it at the time too.

Ok that's fine op. For the record I don't think you are cruel. I think you are ignorant. Some of it is the society you live in, but your unwillingness to engage in reality is yours and yours alone.

Glad you've flounced to be honest. Someone that doesn't want to engage with the fact that animals are deliberately starved, transported, killed in a blood soaked fear environment is not entitled to feel sad a cartoon turkey dies.

Hope you enjoy your Christmas dinner.

We have the right not to be confronted with people questioning your perfectly valid and legal choices in daily life though. In most places you can walk away or turn off if someone does that, but you can't at the cinema.

And the turkey I'm buying is not factory farmed.

@MarthaMayWho oh don't worry I will 👍🏼 hope your nut roast doesn't give you constipations. And people wonder why vegans get short shrift 🙄

Spoke too soon. OP is back already. 👀😂

How would a nutroast give someone constipation 😆 nuts are full of fibre

How would a nutroast give someone constipation 😆 nuts are full of fibre

🤣

Extra veg and nuts helps move your bowels.

Nut roast - none of the nuts grown in this country, of course.

No, but nuts don't need to be electrocuted.

Obviously I'm aware that meat eaters never eat imported food like rice, nuts. That's only vegans of course.

People choose their own path. I'm happy with mine and don't need to hide from it.

We have the right not to be confronted with people questioning your perfectly valid and legal choices in daily life though. In most places you can walk away or turn off if someone does that, but you can't at the cinema.*

It’s an advert, it’s allowed. They have a right to advertise. You can leave the cinema for a few minutes if it bothers you. Or just ignore it.

🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱

First paragraph should be bold.

Don't you have some not learning about animal abuse to do op. Thought you'd gone.

I think that it's possibly a bit more uncomfortable for the millions of turkeys and other animals who are currently being slaughtered in anticipation of the big day.

I thought you weren’t replying OP. 🤣 If you’re going to flounce, flounce properly.