Your ticket DOES NOT take you further than you think

[BookwormDadUK]

Frivolous thread, but ScotRail have adopted a strapline for the Scottish train service, "Your ticket takes you further than you think".

It makes my teeth itch, it's so stupid.

Surely the one thing we can agree on is that your ticket takes you literally and precisely to the station stated on the ticket. In fact, going further is a criminal offence.

YABU - it's genius
YANBU - it was written by a bonehead, all posters should be immediately corrected with a Sharpie

Sorted is right though. Because the problem is sorted.

or not given the levels of policing.

(Still not as annoying as London's See it Say it Sort it though).

It's British Transport Police's slogan, not just confined to London.

🤣 I like it! It speaks to the intangible benefit of travel. But I am a wanky marketeer so that probably explains that 😆

The your actual ticket’s destination and the price you have paid to travel only that far is not “intangible”

I hate See It, Say it, Sort it and the OPs one is just as bad

Irish Rail in Irish is “Iarnród Éireann” - every time I get on an Irish train all I can hear is “Ladies and gentlemen, Here Nor There welcomes you onboard”.

Love Here nor There.. for Iarnód Éireann.

People ALWAYS say 'oh I thought I could get to (Station in the next zone that would have cost an extra £10) on this ticket' though, don't they? It's such a dog ate my homework cliche I can see why they wanted to give the message that they won't believe you, so don't try it. Its one of those adverts that if it doesn't resonate they're not targeting you.

It's a metaphor though, isn't it? I agree with @mosiacmaker . Your ticket might take you to, e.g. Inverness but then you can go and see Loch Ness, go nice walks, change of scenery etc. Of all the things to get annoyed at ScotRail for, this is sooo far down the list.

It’s a metaphorical further - eg your ticket to Edinburgh gets you to the museums and festival. I like it.

Oh God yes that is fucking annoying. Me and DH shout “shut it” when we hear that. DH might have been a bit drunk recently and might have told it to fuck off too!

YADNBU OP

I believe that happened to my dad more than once in his misspent youth, after a drunken night out asleep in the luggage rack, in the days when they were formed of netted rope "hammocks".

I love how other people get wound up by poor writing. The MN article on Irish Baby names sent me into mild annoyance.

'Unique meanings and pronounciations'.. if you have heard it before.. it's not unique and if you make up your own pronounciarion, it s wrong.. It's not the Emerald Isles... it's the Emerald Isle. And it is not an old language called Gaelic, the language is called Irish if you are referring to it in English and Gaeilge if you are referring to it in Irish. ... grrrrr. I stop short of 'writing in' when the top three names were Emily, Grace and Emma!

I am sure it used to be 'sort it' and has recently changed to 'sorted'. As though the public felt the onus was on them to 'sort it' and fed back that once they have seen it and said it, it really ought to be someone else who sorts it.

Not a slogan but the repeated Tfl instruction that customers should carry small pets on the escalators. As though escalator use is not available to you unless you are carrying a small pet. Irks me in a low key way every time I hear it.

I think if you don’t have the sort of mind that embraces metaphor (ie if it doesn’t trigger the idea that the experiential benefits of travel go beyond physical transportation) then it isn’t going to land with you.

Also, “See it. Say it. Sorted” is alliterative repetition of the sibilant “s” sound and a two syllable word/phrase - it’s effective in the sense that it sticks in your brain like an ear worm.

I don’t think it’s bad writing, it’s classic ad speak - who knows where your life will go if you buy this train ticket? Etc.

It's "See it. Say it. Sorted."

It's catchier than 'Your ticket takes you further than you think in a strictly figurative sense but does not supersede the published conditions of carriage. Not to be taken literally.'

Yanbu.

I'm not going to vote YABU because it's obviously not genius and I am sick of posters in AIBU using hyperbolic criteria for the U vote to force it their way.

However YABRL: ridiculously literal.

I have an issue with 'further than you think' you see it in advertising all the time.

Further than I think? It is basically advertising a disappointment as what I "think" is always better than reality.

I guess it depends how their ticketing system is.

We don't have trains here anymore more but the post Covid new bus incentive where I live is that you pay a flat £2 and can go as far as you like.

This is less than half what it use to be to travel and as its a flat rate theres issue if people 'stay on'.

so technically... not on your ticket then?

I'm autistic and can be very literal and pedantic but even I can see from watching the advert that they are selling their staff. You don't juts get a ticket you get these helpful people too.

My 11 year old actually said them same when he heard this advert