Costa using Pride image of girl with breasts removed to support trans?

[Tryingmuchharder]

"Costa Coffee was today accused of glamourising 'complex and dangerous surgery' by covering a van with a cartoon image featuring mastectomy scars.
The UK's largest coffee chain defended its use of the image to promote 'inclusivity and diversity' but was branded 'crass and irresponsible' and 'absolutely bonkers' – and there were calls for a boycott of the company on social media.
The image, depicting an androgynous-looking character wearing long shorts with scars below each nipple, is taken from a mural designed by the chain for Brighton and Hove Pride last year."

I find the attempt to 'normalise' the removal of perfectly healthy breasts because someone feels more masculine is wrong. AIBU

Agree. This is simple to see surely.

Added to that can the pp link a mainstream coffee brand that promotes breast reduction or enlargement, ditto on children’s illustrated books.

Why is this procedure marketed at all and including to children?

"I'm not suggesting drastic surgery for people with body dysphoria, I'm just saying that if they are informed adults who are actively seeking that, I think they should be able to access it if medical professionals are happy to carry it out."

"We don't offer weight loss surgeries to anorexics because it will kill them. We also don't offer heroin to heroin addicts, or euthanasia to the severely depressed for the same reason!"

I really think you have disconnected thinking here in some many aspects applesandmares.

You ARE suggesting drastic surgery for people with body dysphoria.

That IS what you are suggesting. Or are you saying that none of these people are having these operations with the diagnosis of dysphoria? That they all understand that this is completely unnecessary and they are doing electively and have never been told by a medical professional that this was an alternative to treat their dysphoria? Never been told by any support group or well meaning person, whether a loved one or a random on the internet, that 'yeeting the teets' is a positive and progressive thing to do that will make them feel so much better?

Shall we flip this around.

Would YOU be comfortable with Costa Coffee glamourising fully elective breast augmentation? Why or why not?

Disgusting. It is normalising. I also feel sorry for breast cancer ladies who have to look at this and feel sick and upset.

Im not supporting a chain that affirms the mutilation of damaged young women and girls, let alone parasites on the back of it for sales of their shit coffee.
They can fuck off.

Women who want a breast reduction want smaller breasts for a variety of reasons. But the upshot is they want smaller breasts, and that's what they get.

Young women who are having these double mastectomies are doing it because of an ideology that tells them it will make them into a young man. They're not ever getting what they want.

And a coffee shop, now owned by Coca-Cola, is endorsing that in order to sell coffee.

Celebrating a course of action aimed at teenage girls, based on a complete and utter lie, which will change them irreversibly and forever. And in most cases, the simultaneous testosterone consumption will ensure they become a lifelong medical patient.

Companies who sell drinks are trying to make this cool.

@slashlover

Can you point to a coffee seller who is marketing breast reductions for women who feel their boobs are affecting their mental health?

If Costa had instead depicted a woman undergoing a reduction procedure on their vans, would you think it was fine to promote it to all women, who might have big breasts that they were comfortable to up to that point?

There isn't a single negative comment on their facebook page. The logo has a rainbow plastered on it though.

Removal of healthy body parts, particularly if from a child or young person, should never be viewed as a good clinical outcome, only ever as a measure of last resort in the most extreme of circumstances.

There are other cases of extreme body dysphoria, where people have attempted to amputate their own limbs because they distress them so much. After years of therapy and other interventions, and in very rare circumstances amputations have been carried out. For some, this releived their distress, for others they just fixated on another body part.

All this aside, this is not fucking advertising fodder.

Costa and Coca-Cola aren't helping young girls with mental health issues!

They are endorsing an ideology that is specifically and tragically detrimental to young girls' mental health.

An ideology that says you can change sex and then gives you numerous reasons to want to do it. And you can start with taking damaging hormones and proceed to cutting off bits of your body.

Only to then loudly and colourfully advertise that these young girls are still young girls.

they're not even following their own logic.

They are glamorising the mutilation. They're not even saying it works!

I bet a pound to a penny, there are some pharmaceutical companies massively in bed with Coca-Cola.

This! 👏👏

I'm all for inclusivity but this current ideology is turning into an obsession.

This was on the US Dr Martens instagram page. It’s a customised pair - but they are promoting the artist and using this imagery in a giveaway competition to build their brand and ultimately boost profits. Loads of comments from young girls wanting the boots. Young girls and women have been forever told that our bodies don’t meet societal standards and now they’re being told by global corporations that they can opt out of puberty and their female bodies at one of the most impressionable and self conscious times in their lives.

Exactly. It's like suggesting starvation IS the solution for anorexia!

No more costa for me. The list of brands to avoid is growing

And at least one doctor who performed amputations for patients with BIID was struck off.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1127127/

Another case in the news this year involved people castrating each other.

https://www.bbc.co.uk/news/uk-england-london-65764642

https://pubmed.ncbi.nlm.nih.gov/19132621/

More on BIID.

I’m rarely speechless but I am at this. Just why?

I also noted the blue hair.

Doc Marten's are following the stereotype of pink = girl.

It would be entirely appropriate if the message was supporting women who had breast cancer. It is entirely inappropriate when the message is mutilate your body for no good reason.

In the interests of equality, are we going to see adverts showing transwomen with genitals removed??

@Friedgreentomatoestoo I hope not, I have no wish to see anyone’s genitalia, removed or not.

There are people all over the world mutilating themselves in the name of fashion and current trends.

The fashion for hugely enhanced glutes is starting to diminish but those who tried to access Brazilian Butt lifts and instead found chronic pain and for some, death will be left with a life time of side effects off the back of it.

I think the celebrities/influencers/health care practitioners that actively promote the systemic mutilation of young peoples bodies should have a class action lawsuit made against them/be struck off.

I was being facetious, and rather tongue-in-cheek, but yes, I agree with you.

Or repurposed into an internal pouch that requires a life time of artificial lubrication and dilation to stop it closing up.