Bought something on a selling site. Found out it was not as described so got a refund. I warned a couple of other buyers who said they were not bothered. One of the buyers who was ripped off also got a refund and went on to warn around 50 other customers, 95% of who refused to take action or even change their review. Some did change their reviews but did not want a refund.
The process of refund takes less than a minute. The seller continues to keep growing despite some bad reviews.
I thought people would care more.