Absolutely. Henry “founder of Leon” Dimbleby’s new book Ravenous explains just how much megafood corps have manipulated our tastebuds over the past 50 years, with the result that we crave their products like crack (I don’t think this is an exaggeration when you consider how much damage these foods have done to our bodies and the environment). They’ve even perfected the fat:sugar ratio so it matches human breast milk!
I’ve always been interested in food politics (a wanky term I know!) and eaten what I considered to be a pretty good diet — vegetarian for a long time, occasional fish/game, cook from scratch a lot — but, especially since I cut back on booze, I was a sucker for ice cream and chocolate in the evening and quick meals of toast/oven chips etc. Being of a certain age and suddenly feeling exhausted and unfit (despite less booze and a very active job), I decided 6 weeks ago to cut out pretty much all processed crap. Well bugger me, what a difference it has made already! I have more energy, my skin is better, and I’m actually enjoying food more because I’m making new recipes and trying new ingredients rather than sticking to my failsafe day-in-day-out boring diet.
And, although I didn’t do it to lose weight, I’ve lost 4lb despite eating loads of eggs, oils, full fat dairy, butter, cheese, nuts, fruit etc. If I want something sweet, I have dates with dark chocolate and the sugar rush is fantastic 😂 I didn’t even notice it when I was snaffling Magnums every day but now it’s a real pleasure.
Anyway, that was a very long-winded way of saying I agree; open your eyes to Big Food and what you see is shocking.