Well this thread is very informative....
I'm a small business owner. My shop has been going since 2016. We opened it when my MIL came to live with us due to dementia so that I could care for her on-site until she was too far gone and went into a care home, because we couldn't afford to be a single income family.
My shop is niche - serves the "alternative" community and is gift / lifestyle oriented.
I have tried every combination of opening hours to suit our customers, and apparently it's never right.
We survived Covid just about, thanks to a council grant, and we moved to cheaper, smaller premises about 18 months ago.
During the years I've been running, I nursed my DM in her last month of life through the cancer she was diagnosed with two weeks after my MIL went into the care home. That was in early first lockdown which of course was a weird blessing in disguise.
One month after our re-opening at the new premises my DP died suddenly after a three week illness - undiagnosed cancer.
In the immediate aftermath my DIL kept the business on life support and did a grand job until I could get my shit together, but it was voluntary as things went a bit hand to mouth without DPs salary.
I now open 6 days a week, 11-6.
I only need to take £200 a day to be comfortable and up until the end of last year was doing ok. Thanks to the cost of living crisis, continuing roadworks on the route into my area, etc etc this has dropped off and some days I'mlucky if I take 50.00. It's my only source of income. There was no life insurance or anything else because my DPs passing was utterly unpredictable.
The customers I do have are great, and love the shop, but they don't need a new crystal every day, so I spend a lot of time whoring myself out on Facebook trying to encourage new customers.
Online is something I need to sort out, but I am one person and there is admin, laundry and sleeping is helpful.
I take cash and card, and will do postal sales generated by Facebook interest.
I try to be upbeat and humorous but I'm still grieving, and our new shop is a huge reminder every day of my DP and our time putting it together.
I can't afford to pay staff. Friends have volunteered to work for free but that involves admin and insurance implications.
I just want to make a living doing something I love without being beholden to the state. I don't want to be a millionaire or build a corporation.
I have had customers complain I am more expensive than a charity shop, well I'm not a charity shop and the pre-loves niche clothing I supply isn't charity shop fodder. I have had people photograph items in my shop to find them cheaper on line and cheerfully tell me they're doing it.
I wouldn't mind if I was over priced, but my price range is 1.00 upwards. And I charge RRP from my wholesalers.
You see, small independent businesses are run by human beings who want to be part of the community sometimes. And as humans, they have lives that are messy and incompatible with the business sometimes.
My DP died at the end of January - his funeral was in March. I had three months to sort everything out and was back in the saddle in April.
I'm putting this out there just as an example of why your local independent business might not be operating to corporate standards.
Oh, and why don't I apply for Universal Credit? That's because yet another level of bureaucracy would see me in a padded cell most likely.
I don't want pity, or charity - I just want to be self-sufficient.