Ex - small business owner here, garage/petrol station. Ran it for 12 years after building it up from nothing, very stressful, had £20000 grand of my money invested and my house on the line.
You do learn and adapt to customers but the stress of losing everything is immense, the fear factor drives you.
However, I couldn't keep all customers happy, I couldn't accommodate them all, a good few complained that I would go bust if I didn't do this or do that. Many complained, "what's the harm in you staying open a bit if I come in as your closing". All common complaints. On the other hand, 80-90% of our customers were happy, they were repeat business, they were the ones I focused on and despite the others thinking the business was being run badly, the 80-90% of them allowed the business to flourish.
Did I ever think of accommodating the other 10-20%, no, I found the whole process so stressful that on the odd occasion, I tried the uptake on the changes was low, not profitable and just was not financially viable for the business.
That was just my business, all others are different, being run for different reasons, some to expand and grow, others want to make money, and some small businesses are run by owners as a means to an end to pay their overheads and make a small amount for them to live on and that's all they want.
I heard one employee of another small business complain about how it was run, when the owners were moving on, I suggested they step in and run it the way they thought it should be, strangle they refused flat out. The owners in this instance had once been in his shoes but did take it over and tried it but realised it wasn't for them. Many people only see it from the outside and are never in a position to experience running a small business, I know two others who tried and they wrapped it too as they found it too hard going on their own.
Bearing this in mind, I do wonder, If many on here think that a lot of these businesses are run poorly, how many of you would take the financial risk and stress to go and show us how it should be done...........just try it, you might end up eating your words as well intended as they are!