I agree. Interesting re Now TV & my DD keeps wanting Disney. My DB has almost all of them so is constantly watching something interesting.
Netflix offerings - their own content - is really poor: I just watched all of Deadline while cleaning the house & it was really quite rubbish.
I think the solution from PPs to switch regularly is a good one. I'm just a bit too lazy / busy to do it.
The other point is that NF is easy to watch on TV (we don't have a smart TV) esp for the kids - I rarely watch it on TV.
I know I can get around that by using a laptop + HDMI cable, it just seems a hassle.
One thing I do enjoy & it's great as it's free is Channel 4's app. I never watch it on TV but there are great series on the app, some from a while ago. I still watch it with ads, I don't find them that annoying, but I might subscribe to the ad-free version (you get a month free).
I see Sex/Life series 2 is due on NF soon. I it's basically soft porn but I do want to see it anyway.
I will also say that people who like foreign language content (and NF must have I think 30% European content be allowed operate within EU) say there's great material - I hate having to read subtitles so I don't really watch. I tried Women At War (French) but it was depressing and tedious so gave up.
Finally, I really wish we could access iPlayer in Ireland! If you miss something live, there's no way to see it again. The DC are used to me screeching to check the recording is set for whatever Sunday evening drama is on.