To be more than a Lidl appalled?

[SurelyTheyCanDoALidlBetter]

I'm a regular Lidl shopper, and particularly enjoy sampling the delicacies on offer during their various world food weeks. Interestingly shaped pasta? Of course. Sushi with all the accompanying sauces? Yes please. Wines from around the world? Into the trolley they go.

But this week is American food week, and I just can't.

Caveat: I myself am American. But surely Lidl could have come up with better offerings than marshmallows, peanut butter, pickles, Duff beer, and frozen hot dog pockets? Where is the cobb salad? Pot roast? Jambalaya? Grits? Clam chowder? Apple pie?!

The lack of proper food on offer during their America week is just embarrassing.

Am I wrong in thinking this is only a problem for American food, or are all of Lidl's food weeks filled with the junkiest options from every country and I just don't realise?

I’m sure the Italians and the Japanese are just as outraged by their pasta and sushi offerings.

I think it was on BuzzFeed or somewhere similar where they had pictures of the special offers like this from other countries - for example the 'British Food' week in Germany.
They were all quite amusing and novelty foods if I remember correctly - not what people really eat.

It's not meant to be a representative sample of the cuisine of any region. It's meant to be things that the average shopper will firstly associate with America and secondly want to buy. For better or worse most people in the UK associate American food with junk food so that's what they sell. I assume American week is timed to tie in with the Super Bowl so will be selling food which goes with that. They had a football helmet shaped snack bowl last year.

My Italian dad loves some of their Italian week food!

Wot no chitterlins?

Yes, I looked at the magazine today and thought it was nothing but junk food.

The Scottish food element is always a joke as well. I'd love to see tattie scones, plain bread, proper snowballs etc but instead we see Mackies crisps and vanilla ice cream.

I don't like the American week, but I'm not a fan of that kind of food. German week is my fav.

Also not sure Brits would take to grits 😂

Oohh tell me what you eat op.

What is a thanksgiving dinner.

What are these biscuits American people have on that that are not uk biscuits

What are grits?

That is weird.. is Greek food week in my local Lidl

I’m intrigued how apple pie is considered American.

But it's actual food during those weeks, not food-like substances. You could make a proper meal, even if it was a bit gimmicky.

And I remain unimpressed with the a marketing tie-in of a sport that isn't widely watched in this country.

Fun fact: apple pie originated from England

I think American Week is the next week.

My fave thing is that Tesco's finest is considered posh in some supermarkets abroad 😊

You forgot the helmet full of sugar. Or hot dogs. Or something.

It's a saying.

Ooh better get my daughter some corn dogs and stock up on the dried onions.

It's a shame it's not true then lol

I have nothing to add but love the pun on your title 🙂

What are grits please? I've heard and read of them but remain clueless.

Oh come on, they have Eggo. As in Leggo my Eggo. And Twinkies. Yes, it's junk food but it's iconic American junk food.

If you ask most people in the UK for iconic American food (that translates to a budget supermarket) it's a lot of burgers, dogs, onion rings, fries, ribs and wings, ice cream sandwiches, PB&J etc.

Wait what. Duff Beer is a real thing??

I think biscuits are like dumplings or scones. Is that right?

Mad to think Lidl aren't selling the finest quality gourmet foods. Wait until the press get wind of this.