I don’t think my comment will go down too well… because we all hate the formula companies. But hear me out 😉
But, why isn’t the current formula offering just dehydrated cow’s milk?
Because it’s better.
Formula companies spend a fortune on marketing to us, but they also spend a fuckton on R&D too. Getting a formula that’s “close” to breast milk.
You’re not just paying for the name, or the cost of producing the cute carton, or the cost of cynically advertising the follow on milk. Some of that profit is going into making it a better milk for your baby. I’m not naïve - I’m not claiming that’s where all the profit goes, and I’m not claiming it’s altruism - it’s commercial advantage.
But nonetheless that money is going into R&D to make something that makes your baby healthier.
So if we were all picking up our free tubs of Victory Baby Food, where is the R&D coming from?
How much profit will you allow the government to make for R&D?
Do you trust the government to then do good R&D, given that it has a captive audience? And given that any R&D will generally lead to a more expensive version they now have to pay for?
We all hate the formula companies, but they’re why we’re not giving our babies neat cow’s milk.
Good luck getting even better product when it’s down to a Tory government! (or any government really). They’ll be the ones saying, “are you sure we can’t change it to 5 scoops not 6, and add a bit more water? We’d save £x”