They have a good business model, so why should they bother changing anything, £135 Million profit last year, and as the CEO comments
Dave Hobday, Chief Executive Officer, commented:
“In a second year challenged by Covid-19 I am proud that we have delivered another strong performance in 2021 completing a decade of uninterrupted growth.
This performance again demonstrates the strength of our proposition and subscription model, with more members joining RAC, staying longer and spending more. The power of this is exemplified by another record year of low churn in our Consumer division and all roadside Corporate partner tenders renewing."
In the light of the profits, the actual service, like many these days, is pretty irrelevant.
Maybe, many years ago, service was actually important, however today, its just all about the bottom line, so less patrols, less recovery vehicles, and the poor people on the frontline are flat out.