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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think the Daily Mail is probably starting to alienate its own audience now

36 replies

Sallytobleroney · 21/12/2022 09:51

I don't read it, but going from the headlines. For instance, I think that there are very many people in the country who support the ambulance workers and nurses, most people in fact. The DM seems so hellbent on its hate agenda that I feel like now they are going beyond what even the majority of readers would think?

OP posts:
ArseInTheCoOpWindow · 21/12/2022 09:56

I wish…..

butterfliedtwo · 21/12/2022 09:57

Would be nice wouldn't it?

DuplicateUserName · 21/12/2022 10:03

I'm not sure you can tell anything much about tabloid contents, if you're just going by the headlines.

It's one of the reasons they're so ridiculously annoying.

Mercurial123 · 21/12/2022 10:09

I doubt it unfortunately.

Pixiedust1234 · 21/12/2022 10:13

So you don't even read it but know everything it says....

Sallytobleroney · 21/12/2022 10:24

So you don't even read it but know everything it says....

Do I? Did I say that? No.

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Beanbagtrap · 21/12/2022 10:27

I think you misunderstand the typical daily mail reader who isn't supportive of ambulance workers and NHS staff but thinks they're all inefficient and lazy, need to be privatised and the feckless patients who find themselves having heart attacks or being stabbed need to work harder to pay their own way to hospital.

AutumnCrow · 21/12/2022 10:38

I don’t know about the print version but the Mail Online prints a range of articles, both reports and opinions, on various key topics. Usually one or two of them run counter to the mood expressed in the others in order to give it a thin veneer of ‘wide coverage’ and to gauge public opinion.

The Mail is a complex creature that both affects and reflects public opinion.

And it will often take articles from journalists that no-one else has the bottle to publish, including from investigative reporters and feminist writers.

The Mail however is a massive problem overall because of its obscene political clout, in my personal view.

DomesticShortHair · 21/12/2022 10:38

Perhaps unsurprisingly, the ambulance strike has been the major topic of conversation around my office today (private sector, no union representation for background), along with RM & the train strikes.

The vast majority of people seem to be against the strikes. How much of dow to groupthink/people sensing the mood and hiding their real feelings, I obviously don’t know. But my little, completely unscientific sample poll goes against the levels of support stated in the national polls.

To go back to your post though, I have no idea how many of my colleagues read the Daily Mail.

Sallytobleroney · 21/12/2022 10:44

That's interesting DomesticShortHair
I reckon there will be a fair few DM readers who are supportive of the NHS and NHS workers, given it's an older audience. Surely many will know of people who work in the NHS too.

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DomesticShortHair · 21/12/2022 10:48

Sallytobleroney · 21/12/2022 10:44

That's interesting DomesticShortHair
I reckon there will be a fair few DM readers who are supportive of the NHS and NHS workers, given it's an older audience. Surely many will know of people who work in the NHS too.

And equally, suspect there are a few non-Daily Mail readers to use the stereotype, who aren’t supportive of the strikes. Including some who work in the NHS. I personally know of at least two (one midwife, one paramedic).

sinkyt · 21/12/2022 10:49

most of the readers are thick so...

DewinDwl · 21/12/2022 10:56

OP I thought you were talking about the fact that yesterday the DM's royal editor was caught using a sock puppet Twitter account that has apparently been posting abuse about MM.

I see you are talking about their stance about the ambulance strike. Yes I think they are misreading the room but there seems to be no end to the supply of DM readers.

MarshaBradyo · 21/12/2022 10:57

It’s easy to see from the comments section where their readership is on any of the headlines

Gymrabbit · 21/12/2022 11:00

I broadly support front line NHS workers in that I think they are probably underpaid and should have received more pay rises over the past few years. However, I am anti strike - I am also a public sector worker and have never been on strike.
I suspect that is how a lot of DM readers feel.

MarshaBradyo · 21/12/2022 11:07

Well I had a look and they had a poll. I don’t think you need to worry about DM losing readership.

To think the Daily Mail is probably starting to alienate its own audience now
Usou · 21/12/2022 11:13

Hate agenda? What do you actually mean by that?

The DM is anti-union and worker's rights for sure, and I would imagine out of kilter with much of their readership.

They really overdo the Harry & Meghan thing, but again my impression is that the wider public are fairly disgusted with them even if they don't particularly want to read about them every day.

The DM is to be commended for covering some topics that others will not touch.

caringcarer · 21/12/2022 11:14

Most of my friends don't support rail or post strikes. A bit more love for nurses but strangely not ambulance drivers. People are grumbling they have not received parcels and I received a pile of post yesterday some of which was posted over 15 days ago. I wish small businesses would stop using RM who they know are striking and use an alternative courier service. I think nurses and ambulance staff may receive public support until it affects a member of their family or friends with a cancelled operation or left waiting for hours after a heart attack.

AngelicInnocent · 21/12/2022 11:16

Yes, I'm ex NHS and still in touch with many of my old friends and colleagues.

A large percentage of them don't agree with the strikes and, realistically, don't think pay rises are what's needed anyway.

They want to see reform of the NHS to provide better working conditions and less money wasted on woke nonsense.

Moonmelodies · 21/12/2022 11:21

Disagree=Hate?

AutumnCrow · 21/12/2022 11:29

Moonmelodies · 21/12/2022 11:21

Disagree=Hate?

It's a very modern definition.

We're seeing it more and more on here, unfortunately. I wish MNHQ would give some guidance on the hyperbolic use of 'hate', 'hating', 'haters', 'hating on' etc. It's cartoon usage denigrates its meaning. It is a powerful word in contexts where it belongs.

AutumnCrow · 21/12/2022 11:29

Its ^^

Sallytobleroney · 21/12/2022 11:30

Hate agenda? What do you actually mean by that?

People and groups the DM journalists hate on - such as, refugees, 'lefties' 'woke people' women, lawyers, people who might protest, labour voters, etc

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Sallytobleroney · 21/12/2022 11:31

To me, trying to blame NHS workers for deaths which might happen = hate, given that the NHS workers have explained that the NHS is already not fit for purpose, and given all they did during the pandemic and the pay and conditions they are working under.

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MarshaBradyo · 21/12/2022 11:34

Does the poll I posted change your mind op?

It’s not alienating its audience