Ads during bake off - is it just me

[Justonecat]

Watching bake off with my children and there is an ad for something to help with vaginal pain and painful sex during menopause, the word sex is also displayed on the screen. Of course this prompted questions from
my younger children.

Is it just me or is it unnecessary to run this kind of advertising during a family friendly show? I just don’t fancy explaining what sex is to my young children during family movie night. There is a time for everything and in the middle of bake off is not it.

If y’ too young to understand then just say “it’s something adults do”, as they get older it can lead to age appropriate conversations.

making any topic taboo causes more problems than it solves

I’ve always assumed that if your children are reading or hearing words like sex and asking what they mean, they already have some kind of inkling and want (and need, if they’re hearing misinformation in the playground) a safe space to bring it up with you for answers. Otherwise, if they have no idea, it’s just another word that would go over the top of their heads, like carburettor, or APR, which wouldn’t even catch their notice.

Surely the best approach is to say that it’s something for grown ups but right now we’re in the middle of watching Bake Off, so shall we talk about it properly afterwards / tomorrow.

I record bake off and fast forward through the adverts

Isn't bake off on at like 8pm? So I'd imagine ad's take that into consideration.

How old are your dc?

I don’t have a problem explaining these things to my children, I just think there is a time and place for everything.

Another example would be the period underwear ads which strive to normalise periods, with bloodstains on bed linen, a woman who has just finished masturbating on a bed. Most people would take care of these things in private, do we have to see this? Does it have to be normalised at all/in this way?

I watch Bake Off every week and haven't seen any of these ads.

Although, to be fair, we often watch later, when we've recorded it, so will fast-forward through the ads.

As it's a programme on before 9pm there will be strict regulations about what can be shown, so I'm a bit dubious about your claims as to what is being shown.

The answer, therefore, is for you to record the show and then fast-forward through the ads.

bake off is not a 'family friendly' show have you heard the references on there 😂 there's nothing inappropriate about the word sex just say it's a grown up thing, it's just like having a tena ladies advert pop up

Bake off is full of double entendres and some straight up references to sex. It’s not a small-child friendly show in that sense. In the US on Netflix it’s given a 14+ rating. So I don’t think a straight up reference to sex is out of keeping with the content of the show.

I think there’s a huge difference between a factual reference to sex or even a joking double entendre and sexualised content that is intended to titillate or arouse or that shows sex happening, especially pornified sex. The first isn’t something that can damage young children, it just needs treating as the fact of life it is. The later has the potential to be damaging and should be kept to adult only situations.

We ‘record’ everything we watch in ITV/C4 or any commercial channel so we can skip through the ads (and most of the show sometimes - I can get through an hours MAFS in 20 mins 😂).

I can watch recording just after they’ve started, delay watching for a few minutes or watch another day.

I saw the period pad advert yesterday, I was gagging a bit as we were eating. Really yuk in my opinion and did make me think about not watching live advert tv again.

That's kind of odd. Is Bake Off on before 9pm? I would complain to the broadcaster or Ofcom if so.

It is a family friendly show. There's the occasional double entendre but nothing overt. God knows there's few enough TV programmes that both children and adults can enjoy together.

Do you watch it on the All4 app? I sometimes wonder if the ads there are specifically tailored by demographic? I've had a really in-your-face period underwear ad before that I definitely remember thinking was a bit much and then realised it was probably because I was an early 30s woman watching via on demand.

I wouldn't say Bake Off was particularly family friendly - there's a reason it's on at 8pm and not 6pm!

Adverts about painful sex and menopause aren't overly inappropriate either IMO.

I personally am in two minds about this. It is probably generally good that people are more open now about e.g. bladder leaks but personally would rather watch an advert about car insurance especially when eating.

How do they know you're eating though? That could apply at any time.

If you want to avoid adverts, you can pay £3.99 to get All 4+ which is basically like iPlayer for Channel 4 without adverts. I wish all of the channels would do it! Definitely worth the £3.99 to avoid the banal adverts that ruin most other channels, I reckon.

www.asa.org.uk/

you can complain here about inappropriate ads. they are pretty good.

It's starts at 8pm therefore whilst it's deemed suitable for children, you don't expect under about 12 year olds to be watching live. Adverts that go out at 8.30pm will be based on likely audience, teens and adults. The advert I think I remember was after 9pm (show finishes around 9.15 usually)

This reads like a journalist trying to whip people into a froth

This isn't answering your question, but I find adverts like this annoying anyway. Not sure why we need adverts for period products, we will buy them anyway. I don't want to see period stains in an advert. I also don't want to see adverts for anything to do with vaginas.

Why can't there be adverts for itchy willy cream?

I was (kind of) sympathetic about the sex reference until you started complaining about periods being normalised.

they ARE normal FFS.

My son (10) is an avid football (and any other sport) fan, as is my husband so Sky Sports News is often in in the background at home whilst we are doing other things. Often there are Numan adverts for hair loss which are not that bad, the ones for erectile dysfunction are really clingy and I’m waiting for the day our son asks what it means. The Numan adverts are loud so you can’t really avoid them. But, I’m sure when I used to watch Eastenders at that age there were awkward adult themes I used to ask my parents about so it’s not much different. We watch Bake Off and I’ve not noticed those adverts, perhaps as I’m used to the Numan adverts I’ve zoned out, ha ha!

*cringy not clingy!

What an incredibly weird post.

I mean, there are plenty of adverts for mens' health issues too?