We all need to consume less, and reuse & pass on more.
This year so many retailers have cottoned on that personalising items reduces our ability to pass them on to other children.
Don't do it! That Christmas jumper can be passed on to your niece, nephew, younger child, neighbours child, but Annabel isn't going to want it if its got Ethan embroidered or printed on very obviously.
Overtly gendered and personalised items are retailer strategies to reduce our ability to re-use and push us to buy more.
Lets all try not to.