To think this is male fantasy about periods?

[OneOfThoseOldFashionedWomen]

Trending there is a post about the reality of heavy periods, and yet every time I load MN there is faux advertising of women (of course thin and pretty and acceptably diverse) all hanging out in their pants by a window, looking back with a coy smile.

I'm sure there will be shouts of its advertising of course it needs to be aspirational/alluring etc, but this is MN, why can't the advertising be more honest?

Also what is a pant?

Agree with all the points above.

Well, I think it’s completely realistic. The second I’m on me and the girls all get together and sit around in our period pants.
nothing weird about women sitting about together in their underwear.

The whole point of finally being able to have this array of choice of protection is that it means women and girls can hopefully carry on as normal doing eveey day things. Going to work/school/gym/school run etc protected as best as humanly possible.

All these half naked pillow fights and get together by windows are not what women do.

How about we show a woman heading a business meeting or flying a plane as enabled by said choice of protection.

Groups of women in underwear is very much a male.porn fantasy

Urgh stupid ad. Anyway I thought that thing about wims of menstruating age all cycling together was a myth (am assuming these are flat mates)

I don't mean getting on their Raleighs, btw!

Yanbu. That’s such a male fantasy image. Up there with teenage girls having pillow fights 🙄

Who the hell giggles flirtatiously over their shoulder when on their period? No one.

Tbh it doesn't bother me. No I don't hang out with my friends wearing just pants but I do wear white, swim and do many sports during my period. If a product allows me to do that, great. I have a light flow, little pain and am aware that I'm very very lucky.

I just mean, periods are like so many things, including having and raising a baby, in that there's a massive diversity of experience. I'm just as likely to buy period pants from this advert as I would be from a more realistic image. No one needs to see a close up of huge clots!

Roller skating is at least something that is theoretically fun - if I were able to roller skate in white shorts during a period (or otherwise, actually), I’m sure it would be a joyful experience. Whereas hanging about in a group, all wearing period pants - who the hell thinks that sounds like a good time?! Weird.

OMG I would love to see a period pants advert where the woman are all alone in seperate houses tapping away crossly on Mumsnet while eating a bowl of cereal and watching tv. And you can’t see the pants cos we’re wearing PJs.

PS the last product I bought that “won Mumsnet rated” turned out to be completely unfit for purpose, had to throw away, so not sure I’ll be rushing off to buy these Mumsnet.

Endometrial ablation has been an absolute game changer for me, if you are not planning on having any (more?) kids then seriously worth considering for very heavy periods.

Yep, reminds me of a stupid tweet a while ago by a guy who decided that period poverty was imaginary because he'd calculated how many ml blood a pad could hold, and how many ml an 'average period was.

As if we don't change pads or tampons until we've checked that it can't fit anymore blood on it!

I want to pass a law that that guy shouldn't be reaching for extra toilet roll until the piece he's currently using has reached its official "maximum capacity".

Endometrial ablation has been an absolute game changer for me, if you are not planning on having any (more?) kids then seriously worth considering for very heavy periods.

@Sniffypete you don’t wear knickers to hang out with your friends??? YABU! Jokes..
you’re right it’s WEIRD. Women don’t behave like that

An advert that would work on me is showing an alarm going off at 7am, woman wakes up, flings back the covers and her sheets are SPOTLESS! She has slept a full 8hrs without leaking a crime scene in her bed. That would sell me.

LOL this advert is ridiculous and enraged me too!!! Thanks op!!

Oh goodness, that was an ancient Lil lets? Tampax advert? White shorts and being very sporty active. Seen in some retro ''Jackie'' Magazines.

I have never had a jolly gathering with my mates in our big job pants. I'd have blood running down my legs for a start, such is my unfortunate experience of period pants.

And ARF at 'menarche'.

I've never hung out with my friends in my period pants 😂

But equally not everyone gets bloated /avoids sport / hangs out in the loo for 24 hrs.

I look very like that on my period, except about twice as fat!

Oh my goodness...one of the worst Tampax ads ever has to be the French one
''I'm like a fish in the water''{?}
What the heck were they thinking???

In defence I did test these! Have very heavy periods and wore them for as long as I could to properly test them. I got 8hrs and no leaks so from someone with awful periods, I would recommend them (i usually use night time pads all the time)

I must admit, when I saw that advert earlier, I did emit a rather loud tut! I got a couple of funny looks 🤭

I'm just glad I don't have to buy menstrual stuff from companies that are happy to call us 'bleeders'!

BTW, who's just walked in that they're all so pleased to see?

I think it's a female fantasy about periods. Not that we necessarily want to hang out by a window in our white knickers, but that we could do so without a care.

After all, it's not men buying them.

Who'd want to buy a product where the women all look bloated and cranky, with spotty faces, and are wearing dowdy dark clothing? Not exactly aspirational.

Totally agree.

Read the room MN. We're not all 20, perfect and with super light period.

I'm tempted to say that we are not your target audience.