To think PR is a very easy job?

[Lifeismagic]

I’m thinking of applying for a junior PR role in a multi national corporation. AIBU to think there’s not much to the job and I should be able to do it? It’s not exactly rocket science is it? Or is there something I’m missing? I’ve never worked in PR before

Go and read ‘the break’ by Marion Keyes. It is about a lady who works in PR.

I think you need to do some actual research before you apply for jobs

Okay will do thank you

I’m quite well educated so that should help me

Will it just be fielding and responding to enquiries from the media? Obviously I know there’s more to it a little, but in a junior role it’s pretty simple right?

But do you know what PR is?

Ha! No it's really not an easy job at all.

It's like a lower league politician job. You've got to have the bluster and gab. It's exhausting.

Depends on who you are pr for probably

YABVU!

Ex-journalist here. Lots of journalists go into PR but I didn’t as it was so obviously a bloody nightmare.

Here’s the thing: publicity is about persuasion. You can’t buy it. You can’t make someone write about your event. You can’t guarantee coverage. You can do everything right and still get zero results because something more interesting or important comes along.

PR involves juggling the expectations of clients and of journalists who will only talk to you when they want something which will usually be at extremely short notice.

It is not an easy job. Your job is to make people care about something with no guarantee that your efforts will pay off.

Where are you getting your current impressions of what it’s like?

There is definitely skill involved, if its junior you may be able to learn on the job but please don’t say at interview you think there is nothing to it 🤦🏻‍♀️

By all means apply! But you’re wrong to think there is nothing to it.

It’s in-house not agency?!

It sounds like your background research into rocket science and PR is roughly equal so I can't see a problem here at all.

I always thought it sounded a nightmare of a job! So many people to keep happy and having to feign enthusiasm about corporate bullshit all day long. I'm sure the right kind of person would thrive on it but it would be the job from hell for me.

Yeah I won’t say that at interview and that’s my plan to learn on the job

You’ll have internal clients then.

It’s in travel PR if that makes any difference

You also have to cultivate press contacts to get them to run stories. You need to be persuasive and very good at networking as well as able to write pieces for publication
The hours can be very long too

I don’t think you’re cut out for PR. You’re in for a bit of a shock.

Oh I can build relationships easily, I can be very charming when I need to be

I’ll be fine I hope

My sister works in PR and it definitely isn't an easy job.... you need to be an excellent writer, have the gift of the gab as someone said above, and be "on" all the time. There's lots of strategy and creativity involved too. I don't think like it sounds like you've researched the role or what it entails tbh?

Totally.

I hope it's not Ryanair