To think the packaging on Asdas new essential range is actually quite nice?

[sweeneytoddsrazor]

So it seems Asda is under fire accused of poverty marking. This is because its new range of essentials is in bright yellow packaging.
Personally I like it, I think it looks fairly bright and cheerful and would quite happily buy a lot but not all of the items.

Just catching back up with this. I am glad to see that most people agree its not poverty marking, quite interesting to see some folk think its an Asda marketing ploy.

I do buy some of it , most of what I have purchased is pretty good. There are only a few things I absolutely insist on branded, mainly tea bags, coffee, salad cream and vodka.

Poverty marking?

Can anyone remember the 'No Frills' range from Kwik Save. No uproar over that!

Also, have a look at the opposite end. The 'deluxe' range also has a distinct packaging too.

I think the new packaging looks fresh…..but I’m so impressed with their growing herbs - I bought a coriander plant tonight and it’s lovely it’s a brown degradable bag and doesn’t have a plastic container or any plastic film wrapping - you just pop the earthy bit it in a mug or similar, i think that’s really nice and I’ve not seen growing herbs packaged like it anywhere else 🌱
And it was 70p!

They've called it 'Just Essentials by Asda', so it's not likely to be confusing to anyone, is it?

You’re right - it’s all utter crap ..and their ‘hearty food co’ it’s trying to fool shoppers