To think the packaging on Asdas new essential range is actually quite nice?

[sweeneytoddsrazor]

So it seems Asda is under fire accused of poverty marking. This is because its new range of essentials is in bright yellow packaging.
Personally I like it, I think it looks fairly bright and cheerful and would quite happily buy a lot but not all of the items.

I'm not in poverty.

I brought a lot of their range because the packaging caught my eye and I looked at the food!

And anyway who actually gives a shit what's in others trolleys?

Mines very much a mixture of the essentials range and brands. Purely because some things I like branded and some things I don't care so buy cheap!

If you google Asda essentials, there's a few links like this that claim that people are complaining <insert obligatory apology for DM link>

www.dailymail.co.uk/news/article-11091431/Asdas-Just-Essentials-budget-range-embarrassing-poorer-families-bright-yellow-packaging.html

As an adult doing the shopping I think this is fine and actually quite helpful so you can compare prices etc.

As a child we went through long periods of eating only No Frills food from Kwik Save. I was a bit embarrassed and I remember at friends' houses looking longingly at their rows of Heinz soup!

I actually wouldn't have brought it if it wasn't bright yellow. I saw it "oh that's new", looked closer "oh wow that's cheap" and tried it. Didn't even think about it!

Their old cheap range was plain white so surely this is better?

Oh god, you've just brought back a memory of having Kwik Save No Frills crisps in my lunch box and being mortified by it. I was such a horrible teenager when my parents were struggling to feed us

I had a Saturday job at Fine Fare when I was at school!

Perhaps they should have special trolleys for people who buy this range.

These would have one wheel missing, squeak very loudly as they were pushed round the store and have a mangey dog tied to it on a piece of string.

My parents seemed to live off the stuff. Most of the Yellow Label products were fine (no pun intended) but the Yellow Label lemonade tasted like dishwater. We were only allowed to drink it on Saturdays as a 'treat' so it was also flat by the time we were half way through the bottle.

It’ll be a few extremely fragile people complaining on behalf of an imaginary poor person

I'm in the minority... I haven't complained about it or anything but I do think it's unnecessary and will cause people some embarrassment if they have a big trolley filled only with these yellow items .There is so much food snobbery around and as a child, I never asked for friends to come to tea because we were full of Kwik Save No Frills brands.
My lunches were also talked about with my No Frills yoghurt etc In some ways things have got better though. My children have never minded Aldi products or food in their lunches and as teens they are far more resilient. So maybe it's just my point of view! I'm glad so many people wouldn't look twice - it's a nice change.

I'll be trying it next time we go to Asda. I don't really care what people think of the contents of my trolley in that sense - more worried about perceptions if there's too much unhealthy food in there (DH's choices, not mine and I always want to shout 'I don't eat that!' ]

Ridiculous. I can't remember any outcry when tesco had value written over everything.

Sainsburys had an economy range in the 90s that was turquoise and yellow it was awesome as a student and I'd still buy it now - bread and beans and cereal for pennies - iirc bread was about 9p

Tesco did change their stripey products claiming the same issue.

It became a bit of a cult thing - I remember a Tesco Value Valentines card (simply printed with Tesco Value logo) and a Tesco Value Christmas Jumper (same). A bit like people wearing those Lidl trainers in blue and yellow.

yes, tesco rebranded their value range - as said above,
we dont honestly care - we just check the price! - although perhaps subconsiously you might be prepared to buy FarmFoods Chicken, rather than value chicken?

I'm budget shopping recently. Grabbed their mince for Spag Bol and kids ate every last mouthful.

Yellow branding is easy to spot in a busy shop with a lot going on.

To be honest my shopping is made up of this, Aldi (my kids love their Yoghurts etc) and brands (they will only have heinz soup)

I get what we like don't care what packaging is on it.

Apparantly the tea bags are good (I might give them a try for the price might do for work)

Personally I find the Tesco 'Stockwell' and '[Fictional] Farm' economy branding a bit twee. Calling them 'Stockwell' doesn't change the fact the baked beans are all juice with far too few beans. It makes more sense to buy their own brand non-economy beans as you can get away with using half a tin.

Huh? Why does buying a cheaper product mean that you’re poor? DH and I are lucky to be on very good salaries and I buy almost everything from that essentials range, other than meat because we are veggie. We’re not poor at all. I just don’t want to spend £2 for a punnet of raspberries when I can get one for £1.40.

They've improved their lower price offering after a campaign by Jack Monroe who pointed out that if people do most of their shopping from the value range and it becomes unavailable, it massively increases the price of their shopping because the next level up, price wise costs a lot more

No they haven't.It was bugger all to do with her and was in the pipeline well before she stuck her oar in.

But back to the packaging - I honestly don't there's as much stigma around basic or budget brands as there was when I was at school. I'd have died of embarrassment if my mum put Netto crisps in my lunchbox for example, whereas I know neither of my kids would have cared about being seen with Aldi or Lidl brand food item. I certainly wouldn't care about being seen with the yellow packaging in my trolley either.

There's an awful lot of pretending to be offended these days. Everyone likes to feel the martyr. I find it pathetic.

No publicity is bad publicity they say, Asda get the new branding out, everyone has heard about it, because of the permanently offended that are constantly looking out for something to criticise or complain about so it seems.

People are looking to cut costs, so it seems a good idea to me, yellow easy to spot on the shelves, easy to read white or black text on yellow, can’t see a problem here.

i bought the prawns, as usual, however swerved to the original packaging, avoiding the yellow - no idea why - what i am used to perhaps
i bought the yellow baked beans.

I also grew up on Kwik Save No Frills and hid that white crisp packet every day at school. But we weren't hungry. We are not struggling but making some major changes to try and overpay on the mortgage for the next 5 years. I have a habit of swapping around and having a full basket on all the apps and much of my Asda basket is yellow. I think it's cheerful and easy to spot. Any worries about poverty branding will soon disappear when the first winter fuel bill comes in, I'm sure.

I'm just a bit confused as to why its yellow and not green