To be shocked that Ocado is cheaper than Tesco?

[NowYouTellMe]

Just that; my like-for-like £64 basket is almost £10 cheaper at Ocado! I’m shocked

I have never found that when buying like for like quality

The last time I did an Ocado, (I generally just go to Sainsbury’s) I price checked quite a lot of things and many were cheaper than Sainsburys. Not everything but quite a lot, I was surprised!

I don’t find Ocado cheeper necessary but do spend less money when shopping there when compared to places like Aldi where I tend to sling things in the trolley ‘just because’ they seem cheap. I also get distracted when shopping in person and often go off list.
I can do a weekly shop for three of us for around £50 from Ocado - no waste as all carefully planned and I find that fresh food lasts longer so hardly anything had to be chucked out.

We shop with Ocado, I find fresh fruit and veg is often either the same price per kg, or cheaper than Tesco or Sainsburys. The only thing I find that is more expensive is coconut milk.