I'm 51 and American and I found the commercialization of Easter bigger in England than what I experienced in the US.
My parents were devout Catholics and Mexican and Easter was a bigger holiday than Christmas. Although they acknowledged Christmas, the culture doesn't really do gifts until January 6th. The Lenten period and Easter were a big deal for us. Activities revolved around the Church and in our specific culture, we spent a great deal of time creating "cascarones": hollowed egg shells that are cleaned, dipped in colored dye, filled with confetti and sealed on the top with crepe paper. Most of Lent was spent saving eggs and saving paper to shred. It was the event where my sister and I got a new dress to wear to Easter service and a basket with a few chocolates or colored jelly beans. We would descend on my grandparent's house after Church, along with my cousins, to share a meal, have egg hunts with the "cascarones" and once they were all collected, we would crack the shells in our hands them smash the confetti over each other's heads.
We'd end the day with eating the candy in our baskets. That was it!
I moved to England and my English family gave my children chocolate Easter eggs, toys and clothes. I obviously was not told this by my husband and proceeded to offend my brother and sister-in-laws because I didn't know I was meant to buy chocolate eggs, gifts and other things. The Easter meal had my MIL in a tizzy days before getting shopping in for the Easter lunch and spent the night before preparing everything and cooking all morning. I noticed the absence of them not even attending a church service. It was different for me, for sure.
Yesterday, back in Texas, all the Churches had services, the parks were filled with people, my neighborhood was filled with visiting people, cookouts going on all afternoon and that was it for most. The family next door to me, the husband is a pastor and his children were beautifully dressed and they all had a basket with some chocolate.
Easter and it's over-the-top stuff is not really a thing where I am so don't be so quick to blame us!