The cost of living crisis is biting everyone so I assume this is connected to that. For example today I was told ‘I have x but I can’t afford it anymore because it costs y. Life is just too hard’. I assume the person was just requesting empathy which I do understand but still find it a little odd.
As a reply, I just made a sad face and waited for the conversation to move on (which it did - after a ‘and then there is a that now costs b’ after which I made another sad face’)