Thanks for the interesting thread OP. I'm pregnant with my third. I BF the first two and plan to do the same with this one. I found BF excruciatingly hard on round 1, and a bit easier, albeit very painful on round 2.
I appreciate wholeheartedly the evidence based slant that you have brought to this and can see from many of the replies (and from my own experience) how emotions about the subject cloud opinions and breed unhelpful cliches and tropes devoid of logic.
I agree with most of the points you argue, and for years have held the opinion that however you feed your baby is the best way to feed your baby - FF or BF - by default, if it's working during what is an incredibly stressful transition for all then it's optimal.
However despite knowing that it's hard, and despite understanding that the evidence based paths discussed here point towards there being no benefit in BFing, there are reasons why I will do it on round 3 regardless, and these are the same reasons why I would be reluctant to tell a new mum that there is no difference whatsoever between FF and BFing if they were asking advice as to whether to give BFing a shot or not.
My first developed sepsis (kidney condition) at 12 weeks, leading to a very hard hospital stay. BFing through this was a valuable tool. If the baby was latched then the docs could do anything to him (cannulas, injections, examinations) and he would be in a hypnotic trance completely focused on sucking (even when there was no milk in there) . If I was unavailable and my husband or mum was there to hold him each of these experiences (they all happened a lot) were vastly more painful/traumatic (for all).
After I noticed this with my 1st, I again noticed the same trance-like effect with my 2nd - that there was an immediate physiological reaction at the point they latched. What felt/looked like every muscle in their bodies relaxing simultaneously. What this meant was far less stress/anxiety for all throughout their young babyhood, and far fewer tears, as anything at all could be solved by latching them on.
Now this might just have been my 2 and who knows if it will work again with the 3rd, but if it does, even if this is a purely personal experience, and is not comparable to anyone else, it means that I know of a benefit of BFing (for me + my babies) which cannot be quantified by evidence, and if I know of a benefit which I don't think fits the evidence based mould, how many others are there?
None of this means that the 'breast is best' trope isn't bollocks, and my advice to anyone would always be 'whatever works'. However I do wonder if this study is possibly missing the part of the story which can't fit into the categorisation which evidence based approaches require.