Where do those with a very high salary…

[QuestionNewName]

… hang out!

Ok, my question is slightly more specific than that!

My BF has a company and will soon specialise in services to those high up in the corporate bubble. Think similar to coaching. It’s likely clients may pay out of their own pocket rather than through work (think several thousand £ a month, so not small change!).

To the question, any suggestions on how brand awareness can be built other than personal referrals etc?! Not London based so ideally online.

Having been a SAHM for yonks, I’m totally out of touch! Don’t think my IG scrolling is quite the target audience!

This is very common in the US with high net worth CEOs. The company I know that does it targets them via digital advertising and SEO. They do everything from sending a limo to meet their jet to intensive coaching in high end mansions with private chef etc.. ( too good for the four seasons apparently). He and his wife are minted and busy all year but I don't know if there's the same demand in the UK.