Bubble bath doesn't bubble anymore

[OldEvilOwl]

Is it just me? bubble bath just doesn't seem to bubble anymore? I remember when I used to make a 'beard' on the kids and it was huge. I have tried all different types, resorted back to Matey which used to be good, but nothing like it used to be. Disappointing to be honest. What's going on?

I’ve found the same with washing up liquid recently, I even went back to buying expensive ones but they produce just as few bubbles.