"My Home Help(ed) pay for it...."
Did they?
I hate that one - but honestly, I hate all advertising (and worked in the iindustry,starting with the last regional broadsheet way back when....although it contributed to my cynicism when I moved to an agency and then client side) and usually mute everything. I am also pretty immune to ther attepts at persuiasion. Agreed that the dog at the vet is AWFUL - as are any of the WWF ones. I am quick to change channel when they come on! (Even though I 100% agree with the organisation's work and message, and do support them.)
I hate the forced northern (?) accents - particularly the one with the spit bomb new mother (who also says, "We could pay off the mortgage with that" - um, yes, but you will of course be dead), and William 'Ill (SO forced dropped H); Sean Bean can almost get away with it (but also, hate the ad - please stop shouting Sean) - and having just watched a flm with him (North Country - brilliant - in which he is a softly spoken nice guy, who actually lives) - it is now so jarring.
Has anyone else noticed that - the Life/Funeral Insurance plans seem to do this the most (esp. Legal & General - umbrella) - that the clothes the actors are wearing match the colours on the logo? I saw it first on the one where the mother of the family is gone [dead] - little boy wears green and picks up the mother dinosaur, the daughter has her karate yellow belt and wears a yellow coat, and the dad wears a blue AND red checked shirt as he gazes wistfully at the empty front passenger seat after loading the car. Quite clever, but subtle (and pointless).
I still like the Dior (J'Adore) ad with Charlize Theron - but it has been running a long time now. I also liked the older one where she rushed through for a fashion show and did a double take as she saw Grace Kelly and Marilyn Monroe (and someone else, Audrey Hepburn?) in hair and make-up. THAT was a clever and memorable ad. I don't like the fragrance though, but I LOVE "Joy" (and Intense)- desPITE the ad with Jennifer Lawrence, which did not appeal to me at all.
Natalie Portman for Chanel is annoying me now (although I admit I did ty and find a silk scarf like the one she wears ---- which makes a lie out of me saying I am not persuaded....); I preferred last year''s with Chandelier as she jumped off the pier.
Other than that, I hate all the ads, although some ARE clever Guinness' new one is great) - others look as though they gave the intern free rein. And yes, I WAS that intern very long ago....although we were not a big enough agency/studio to be doing TV.
The political correctness is now so blatant that it's tiresome, to be honest..... It is as though there is hardly ever a caucasian heterosexual couple any longer (and agreed, that redheads are having their day..... I am one, but still think it's OTT). EVERY couple is a combination (NO OFFENCE meant), but one that I have over-thought is the Bisto one with a young white girl and a young black girl as they grow up together. When they have ther own girls, it seems that they have gone against the new grain and had daughters with father of the same skin colour, as the children are one balck girl and one white girl, when they "should" (in today's advertising world) be mixed race...... (unless they are adopted of course). Again, no offence is meant by this, I promise.
I know and notice [even with muting and walking away] more about the ads than the TV programmes that they interrupt. Don't get me started on print ads - Vogue has about half a magazine of them before reaching the Contents page. And horsey and fitness mags (apart from H & H) are just advertising from start to finish - even in editorial features, which are just full of product recommendations.
Usually, the ads on TV or in print will have the opposite of their desired effect and deter me from buying a product or service; "the elimination of desire" (Japanese philosophy I believe) can go a long way towards helping reach inner peace of kind.
End of essay; this is one of my favourite topics so thank you OP!