I swear to God the end of the world will be through collective nervous breakdown because of shit like this being promoted.
The continual mixed messages around fairly normal periods of confusion during puberty being pushed by those with influence to gain "woke" points and increase sales and attention is doing massive harm. I just caught a 60 minutes Australia programme on YouTube about a boy who decided he was a girl at 12, took his mothers oestrogen because it was too hard to get puberty blockers. Said boy at 14 has decided he is now a boy..... unfortunately he grew breasts and is now going to have surgery in Korea to remove them. His mother went along with him due to threats he would run away and get hormones some other way, or commit suicide. These kids can't win, their parents can't win, anyone saying "hang on a minute, is it really a good idea to interfere with a still developing physiology in irreversible ways" can't win.
Corporations and retailers should stick to their remit and fuck off out of incredibly sensitive and personal issues best dealt with professionals - if you can find ones who live on the real world and subscribe to "first do no harm" thinking. Because binding breasts is harmful, growing breasts as a boy due to tinkering with their hormones during puberty is harmful, messing around with anyone's physiology because they are upset is potentially harmful and requires a huge amount of psychological support to deal with (in my dinosaur opinion if course). Which I added on because I was told not long ago by someone in their 30s, that I in my 50s am too old and uneducated to have an opinion.
But I do have an opinion because I have trans friends of all stripes across a range of ages, and what I see them struggling with is modern life and the constant diet of "you can be anything you want to be" which means their crap job prospects, financial issues, mental health issues, or whatever can be neatly re-packaged and deflected into identity issues with the endorsement of a bunch of people who don't really give a shit but are rubbing their greasy little hands) all the way to the bank.
Sorry I'm ranting, but this us getting closer and closer to home, and in my age peer group I've witnessed the falling apart of close friendships over the whole trans issue.
I'm sick of it, and the irony is that the more progressive we are pushed to become, the more hardline and potentially dangerous the backlash is becoming, against the naysayers (mostly women feeling that their reality is being shaped by a minority with alot of power) and against those struggling with their identity on other ways.
It's a zero sum game and it's giving me a mighty headache!!