To feel vindicated that John Lewis has pulled its awful ad with the boy in the dress trashing the house?

[Clymene]

I wrote to the ASA and complained. I said the ad was misleading (as into insurance will cover wilful damage), sexist (with a boy rampaging through the house and destroying his mother and sister's things, and sexualised.

I also called John Lewis and told them I hated it and why.

They've withdrawn it.

GOOD

I'm confused that some people think those moves weren't sexual?! It's creepy as hell.

@Quarks69

What if a girl played the main part, and pouted like the boy did, in front of her dad and brother, at such a young age?

That would clearly be sexualised behaviour.

Why are the rules on trans children any different?

Woah, are people now saying this actor is trans?

Where did that come from?

I would agree the advert was misleading, but I am struggling to see where it was sexist or sexualised.