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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

That these pics on the Zara kids clothes website are inappropriate

228 replies

PenguinBarnotBird · 13/04/2021 09:33

Looking for summer shoes for DD online this morning and came across these pics which made me feel uncomfortable. Like an attempt at doing high fashion photography for kids clothes. The poses feel inappropriate for kids this young. Also the sandals are fugly but that’s an aside.

OP posts:
whenthebellsring · 13/04/2021 19:35

@QuentininQuarantino

Some of the boys have crotch focus..
Is that supposed to be a peephole or vignette photo? Looks creepy.
dopenguinsdance · 13/04/2021 19:38

Voted YABU on the basis that the selected images are just that, selected, and dare I suggest, perhaps filtered by the OP's take on them. I've looked at the campaign as a whole and think it's a very British 1970s seasidey/holiday theme with a Martin Parr vibe to the shots and colours. I like it. Simple, nostalgic and the children do look like they're having fun and being, well, kids.

Mummyoflittledragon · 13/04/2021 20:06

@QuentininQuarantino

Some of the boys have crotch focus..
That one is incredibly weird. It looks as if the boy has been kidnapped or in a peep show. I suppose at least he’s got jeans on.
SE13Mummy · 13/04/2021 20:08

I believe that campaign was shot on film, by the children's (non-photographer) parents. There was some direction by Quentin De Briey but many of the shots were child-led.

lovevlyt · 13/04/2021 21:14

I agree OP. Why can't they be fully clothed? With their legs shut? The middle one isn't so bad but the first and third I think are inappropriate for sure.

lovevlyt · 13/04/2021 21:14

Whilst I don't think they're sexualised it just find them unnecessary - even me as a adult woman wouldn't pose like that in those clothes so why kids are is beyond me

Babyroobs · 13/04/2021 21:16

YANBU. I really don't like them.

ForgedInFire · 13/04/2021 21:26

It is very deliberate. You can't tell me that a major fashion retailer doesn't know that if you a choosing to pose a little girl on a BED (strange decision enough) you need to be very very careful about all aspects of that photograph.

SlobDylan · 13/04/2021 22:42

I would like to see all these childhood photos of posters that look just like these. In mine, my 2 sisters and I are invariably standing, smiling at the camera. There’s no ‘ ooh here’s my 8 yr old daughter in short shorts sitting on a scooter’ or ‘ here’s a weird pic my dad took of me in tight leggings standing at my feet and focussing up my legs at my crotch’. Cone on, let’s see some of these similar pics

StoneofDestiny · 13/04/2021 23:03

Just realised they are advertising shoes. The pics are odd as the shoes are the last thing you look at.

Overdueanamechange · 13/04/2021 23:07

Very odd. To me they look like relaxed child snapshots. Are we saying little girls can't lop about casually and have to stand up like sticks. Do boys still get to lop about casually?

Wishitsnows · 13/04/2021 23:10

I was all ready to say YABU but looking at them it looks like up skirting on kids. Yes, I probably have photos of me in the 70s playing but this seems more targeted.

AccidentallyOnPurpose · 13/04/2021 23:18

@Overdueanamechange

Very odd. To me they look like relaxed child snapshots. Are we saying little girls can't lop about casually and have to stand up like sticks. Do boys still get to lop about casually?
How many girls have you seen "lop around casually" like that on a bed?

If anything it looks like a really weird and uncomfortable position.

Yaya26 · 13/04/2021 23:22

I’m pretty sure a paedophille would enjoy these photos. 🤮

AutoIncorrect · 13/04/2021 23:34

They just look like shit photos to me.

ForgedInFire · 14/04/2021 00:10

@SlobDylan

I would like to see all these childhood photos of posters that look just like these. In mine, my 2 sisters and I are invariably standing, smiling at the camera. There’s no ‘ ooh here’s my 8 yr old daughter in short shorts sitting on a scooter’ or ‘ here’s a weird pic my dad took of me in tight leggings standing at my feet and focussing up my legs at my crotch’. Cone on, let’s see some of these similar pics
I agree with this 100%
ForgedInFire · 14/04/2021 00:16

@QuentininQuarantino

Some of the boys have crotch focus..
Surely this is indefensible? Nobody can argue that this is the best angle to show off the product or that its a natural angle to photograph a child "like a parent would"

Is there any sort of petition going to show Zara that consumers aren't happy with what they are doing?

OhWhyNot · 14/04/2021 00:21

Yes there is something off about the photos

You don’t need to be looking for something to see it

42isthemeaning · 14/04/2021 00:39

Grim

Mummyoflittledragon · 14/04/2021 01:56

@SE13Mummy

I believe that campaign was shot on film, by the children's (non-photographer) parents. There was some direction by Quentin De Briey but many of the shots were child-led.
If this is really true, that is very concerning.
EarringsandLipstick · 14/04/2021 09:05

@Yaya26

I’m pretty sure a paedophille would enjoy these photos. 🤮
🙄🙄🙄🙄

This nonsense.

What do you base this on? What's the 🤮emoji supposed to convey here? You don't like the photos? Grand. Why would they be vomit-inducing?

HectorHalloumi · 14/04/2021 09:15

What's the 🤮emoji supposed to convey here? You don't like the photos? Grand. Why would they be vomit-inducing?

I'm guessing the vomiting is in response to a paedo getting off on the photos.

EarringsandLipstick · 14/04/2021 09:26

I'm guessing the vomiting is in response to a paedo getting off on the photos.

But it's so trite. I doubt that poster has a clue what paedophiles would 'get off' on. It's a shorthand response without any thought.

I get some people might not like the photos. But the immediate link to paedophila, with no evidence that that is likely to be the case, is lazy.

Shedbuilder · 14/04/2021 10:41

Are you joking? Do you really have no idea about the kind of turn-on some men (a horrifying number of men, it seems) get from up-skirt shots? Nice respectable men like this one:

www.bbc.co.uk/news/uk-england-london-49836843

Crotch-shots are transgressive. If you were to pose an adult Hollywood star in that swimsuit on that moped, or sitting on steps with her legs apart and her underwear showing, there would be long debate (probably involved her agent) about whether it was acceptable or not, what kind of image of her it was presenting, whether she was looking for that kind of exposure, what it might mean for her career. A number of women have had their careers go down the pan by misjudging. But a little girl doesn't get to have a say in it.

I've said it upthread but I'll say it again: we all have similar pix taken in the 70s and 80s by our families in our photo albums. But it's disingenuous to pretend nothing has changed. We've had Saville and various other scandals and now we all know that there are lots of apparently ordinary men for whom the sight of a woman or child's underwear glimpsed apparently illicitly is a turn-on. Which is why 50% of us here find these photos problematic.

AntsInPenzance · 14/04/2021 10:52

@notagainmummy

I agree with you. There's no reason for legs to be bare and akimbo! Or figure hugging tights.
Can you have tights that aren't figure hugging??
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