Often people who buy the pancake mix or the cake mix or whatever it is say ‘only £1’ or ‘only £2.50’ and one of the things is that they have no idea of how much the raw ingredients costs because they never buy them. So they don’t realise that flour in a bowl of pancake mix might be 10p.
On one level, these things are the most expensive way to cook. For many people it makes sense to have a bag of frozen broccoli as it will serve 3 meals which a fresh floret will have gone off before all are done. However, it doesn’t make sense to buy pancake mix when they always have an old bag of flour in the cupboard (it can wait to next pancake day if necessary) and some eggs...so it’s easy.
But lots of people either have a lack of storage (so no place for all these half used packets) or no awareness of how to make food like pancakes, or no equipment required like scales or a measuring jug, or the upfront cost if buying all the raw ungrdeients in bigger bulk than is needed for 1 portion, is more than buying one convenience ready-mixed version - and the key thing for them isn’t long term per proton. Value but lowest upfront cost.
And then that’s before you think about people choosing these because they have mobility difficulties with grating and chopping and mashing, or who live alone and find the work involved for making for one really difficult. Or the people for whom a 3 minute saving is 3 minutes in a busy day and feels worth it.
We all know how we live and often assume it’s right. However, people live in many different ways and these convenience products serve needs plus are very profitable for the firms making them who charge us extra for a bit of convenience. I do think there’s a place for them, and because one person always has flour and eggs in, doesn’t mean everyone should and it’s a total lack of empathy or appreciation of the range of lives people have, to not be able to even imagine a situation where people don’t keep those in or don’t have scales and a measuring jug, or where upfront and one-off price is the key choice point.