I have skin in this game as I have an independent currently non-essential shop without an online presence for what I believe to be valid reasons but many would say are due to my lack of resilience but that's another debate.....
I live in Bournemouth where planning focuses on big developments and the only successful small businesses are take aways it seems.
I want to move with the times but frankly we have struggled even before the pandemic hit, and are now borrowing to stay afloat because our landlord will not negotiate....well he does have his mooring fees to pay, bless him.
There seems to be a very paradoxical attitude to retail now. People want the community feel, the experience, the ability to see purchases in the flesh etc, but they want things cheap, trending and fast. Environmental issues are cited in that reducing traffic in towns is good, but online shopping means more freight and more delivery Van's, so possibly they cancel each other out.
I was a bit bemused by the advice to make shopping an experience - the nature of my shop means that beyond offering my product knowledge and general good customer service, plus doing tarot readings, the only thing I could think of was jumping out at people and shouting "Boo!".
Part of our problem is our location, we are just out of the town centre but close enough to walk to on a parade of shops. There is potentially lots of footfall from office workers and they utilise the two sandwich shops along from us, but that's it. We are surrounded by relatively recently built student accommodation and offices, that is all. There is a culture of street drinking and disturbance, plus drug dealing behind our premises which is sporadically addressed but means that in trying to be community minded I have attracted more problems than providing solutions.
Our local BID, which we are not involved with as we fall below the rates threshold, is all about glossy community spaces but they openly exclude anyone who is not a BID payer, and if you do pay in our situation, you have no voting power because you don't pay rates.
Our lease expires at the end of October and we want to move premises and rebrand - we represent a growing niche market but lack of capital is an issue now. We are aiming for a shop closer to our home in another shopping area, where rents are half what we currently pay, which isn't alot unless you're not making enough to cover it.
On the one hand I feel as if I'm flogging a dead horse, but at 52 my alternative job prospects are limited and I would like some enjoyment and creativity as I work till I drop....this is my last chance. Various caring responsibilities mean I have never paid enough NI to qualify for a state pension, and I resist claiming benefits because I just can't face the complications.
And don't get me started on how impenetrable the current system of Grant's for businesses closed due to Covid is.....
Anyway, sorry about my wailing into the void. As a one woman band, I want to step up and be pro-active etc etc, but it really isn't that simple any more. Fortunately I'm a stubborn old git, so I won't go down without a fight.