Yeah, I do. The main difference I see is that retailers have managed to get the "Christmas season" pushed back significantly, so they can increase the window for Christmas sales.
The whole thing starts earlier. When I was growing up, in the 70s and early 80s, for example, it was rare to see a Christmas tree up before mid-September. In fact I worked in university at Christmas break selling trees, and people bought them right up to the 24th.
Some people bought ahead to spread costs out, and for some families not just gifts, but food for the dinner was collected ahead. Gifts were not sparse for us, but what you didn't see was a lot of the junky stuff - people did not all have ugly Christmas sweaters, elf on the shelf and it's various add ons, family Christmas themed pjs, etc.
And if you look back at my parent's generation, it was even less materialistic, and the same is true if you look back to my grandparents. Roughly within the same social class and part of the world.
As a whole my sense is that every year there are all kinds of people trying to figure out how to sell more. We all have what we need, so they make up new things to buy, ideally ones that can be added to in some way, every year.