so, I think I've got it! I know how he does it!
I think his genius is that he makes his enemies look down on his supporters, and the one thing everyone but everyone hates is being looked down on.
I was reflecting on Michael Moore's comment yesterday, that Trump is an evil genius. That most people focus too much on the evil but that Moore has learned to focus on the Genius bit.
And then I thought about what right-wing commentators like Steve Crowder say ("don't marry a Democrat because she will despise you") and at my own Trump-supporting US family member who is sick of being told to be nicer by people with secure jobs and government pensions.
And I thought - that's it! He knows that every enemy he makes will say "how can people vote for him?" and therefore make him two friends"
AIBU to wish I'd figured this out in 2014 before it was too late?