I know this is besides the point, but why on earth anyone would eat Quorn rather than making a nice bol out of veg is unreasonable, the ingredients:
Mycoprotein (92%), Rehydrated Free Range Egg White, Natural Caramelised Sugar, Firming Agents: Calcium Chloride, Calcium Acetate; Gluten Free Barley Malt Extract
To create mycoprotein, manufacturers ferment fungi spores along with glucose and other nutrients. The fermentation process is similar to what’s used to create beer. It results in a doughy mixture with a meat-like texture that’s high in protein and fiber.
Not veggie bashing, it's great to follow a vegetarian diet and there's loads of really nice foods and natural replacements full of fibre and protein in meals for meat, but claiming this crap made in a vat is good for the environment is a joke. It's also classed by some as an allergen, which explains why so many peoples arses explode after eating it.
I do agree there is a certain irony in the advert.