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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To find Joe Wicks suddenly annoying & smug!

75 replies

littleblackdress04 · 22/02/2020 13:57

I’ve always really liked him but since he had kids he’s become really annoying and slightly smug! His wean in 15 has particularly annoyed me for some reason as he’s releasing a book about weaning kids!

He’s currently in Tulum in Mexico and it’s been a constant stream of smug posts about his (admittedly) beautiful Wife & hotel etc. I’ve been to Tulum when travelling & saw the biggest mozzies I have ever seen & he’s there with a tiny baby too and small other child too.

I don’t know what it is but he’s quite sanctimonious all of a sudden about his perfect kids that never cry etc!!!

Aibu- I used to really like him but kids seem to have turned him into an annoying smug prat!!

OP posts:
Thesearmsofmine · 22/02/2020 23:57

I find his accounts very unrealistic. He does a lot of talking about parenting/weaning/travelling with dc etc but doesn’t seem to realise that he is in a very privileged position where they are able to both be around the children 24/7. They are able to go for nights away just a couple of weeks after their premature baby left hospital to fancy hotels. I also found it very sad that it took them weeks to realise they needed to hold their baby.

EmmaBridgewater20 · 23/02/2020 00:02

I always thought he seemed nice, probably a bit of a caricature but nice enough.....but bloody hell all this wean in 15 rubbish. Just because you ‘loosely’ do adult nutrition does not make you a bloody weaning expert after popping out 1 child!!!! I know he works with a ‘child nutritionist’ but I’m pretty dubious about her credentials as well whilst we’re at it, they both tout things which contradict WHO/NHS guidelines and she’s always feeding her toddler burnt toast!!

Gosh sorry veered slightly off topic there.

Bipbipbipbip · 23/02/2020 00:07

Aussiegirl123456 that's awful.

My issue with the whole wean in 15 stuff is that's super smug and his "advice" serves to make (mostly) mums feel shit about themselves. Look at the comments, there's always parents asking for more info or trying to find out what they're doing "wrong" because their toddler won't eat kale or because their baby still has a cup of milk with breakfast.

EmmaBridgewater20 · 23/02/2020 00:13

Omg @Aussiegirl123456 really?!? That’s absolutely terrible. Was the messagd bwck from him. Really interesting as I work in digital media and there’s always been a bit of ‘noise’ about him not being as authentic as he makes out and having had a corporate backer from v early on. This is something I can’t imagine a backer doing.

EmmaBridgewater20 · 23/02/2020 00:22

*sorry that should have said ‘can’ imagine a backer doing.....very, very much so.

Userwhatevernumber · 23/02/2020 00:37

He’s no more smug than the Fletchers.....but, agree, just unfollow him rather than going on about him. I unfollow those who grate on me. I freely admit the problem may of course lie with me and not them.

Blueswede · 23/02/2020 09:51

I’ve followed him for years and have always enjoyed his recipes and workouts. While I can see your point, I also have to disagree - he does openly discuss his little baby boy not sleeping, and does say when his daughter didn’t like her food. Hes in a very fortunate position of working from home and therefore is a very hands on DAd which is lovely to see. He’s worked hard to get where he is and generally has a positive attitude. It’s a shame that gets taken for smugness.

My only gripe is that I would have liked a bit more transparency that he was an investor in Gousto from the beginning.

If you don’t like him just unfollow.

Fimat · 23/02/2020 10:58

I think the comparisons with Caroline Flack aren’t fair. Joe Wicks is an influencer. His lifestyle and what he posts on instagram makes him money and he is his brand so I think it’s fair that his personality is going to be scrutinised. Obviously this can be done objectively and without hate.
I too have chosen to unfollow him. He was preaching one day that he’d had the most beautiful day but hadn’t spent a penny and how materialistic people are and how its not all about money and we should all be positive. Very easy to say as you live in your million pound house with your full fridge and your next holiday booked. I can’t relate to what he’s selling so I unfollowed.
I do think social media influencers have a responsibility to be transparent. They make huge money from selling a dream.

Blueswede · 23/02/2020 12:10

@Fimat ”Very easy to say as you live in your million pound house with your full fridge and your next holiday booked.”

Yes but...he started with nothing. It’s easy for him to say now but no one can deny that he’s worked hard to establish his brand. He sells exercise and healthy living, I’ve followed him for years and have used his free workouts to keep fit and his lean in 15 ideas to make quick healthy food when I was working crazy hours at two jobs. Would you rather he hide his wealth? And pretend he hasn’t been successful? At least he’s an influencer who does good and not one of these types who’s famous for nothing (Gemma Collins, all the love island people, etc)

Blueswede · 23/02/2020 12:14

I’m not trying to sound like I worship him hahaha, just don’t understand how people can be so bitter at someone else’s success, if you don’t like then unfollow! But leave it at that!

Fimat · 23/02/2020 12:42

I’m certainly not being bitter and his success is well deserved but I don’t like being preached at. I did indeed unfollow.

HeronLanyon · 23/02/2020 12:47

oops typed long diatribe then remembered my previous upthread list about not being critical.

HeronLanyon · 23/02/2020 12:48

Post not list. Although I could do a list !

WelcomeToShootingStars · 23/02/2020 18:23

Did it never occur to you that somebody else stole your weight loss photo and passed it off as their own for attention?

I think it's bizarre to expect that somebody who's very wealthy can't value things which cost nothing. And I find him to be relatively honest about the difficulties of having small children, and how privileged he is.

amijustparanoidorjuststoned · 23/02/2020 18:25

Guys why is this thread still going. Seriously. Be better and less jealous.

BritneyPeedOnALadybug · 23/02/2020 18:31

Guys why is this thread still going. Seriously. Be better and less jealous.

Hey Joe, how’ss it going?

SissySpacekAteMyHamster · 23/02/2020 18:32

If you dont like what someone is saying to you, dont give them the platform to say it.

Pretty easy not to follow someone you don't like.

Aussiegirl123456 · 24/02/2020 02:25

Did it never occur to you that somebody else stole your weight loss photo and passed it off as their own for attention?

I don't understand what you mean? For attention? He stole my pictures and claimed I'd (or rather some fictional person called Claire from Bristol) had gotten the results from using his lean in 15 plan. It was untrue and unethical and fraudulent. And when I called him out on it he called me a fat, jealous c**t. Nice man.

BritneyPeedOnALadybug · 24/02/2020 02:40

@Aussiegirl123456
That is horrific 😱 I would have raised hell about this and posted screenshots and proof all over social media and to mainstream media too. You have far, far more restraint than me.

Aussiegirl123456 · 24/02/2020 09:18

He wasn't insta famous at the time, was only just beginning his journey. If only I would have known the little weasel would get so much publicity... I do understand he was trying to promote whatever it was what he was doing, but building an empire on deceit and lies is wrong in my opinion. Then to be so rude about it...

Anyway, life lessons learned. Make your social media private and never trust what you see on the internet haha!

Booksandwine80 · 24/02/2020 09:38

@Aussiegirl123456

That is shocking, you are far more restrained than I would have been. Interesting that he is due to be in the happy place podcast, doesn’t sounds like Ferne’s bag to me Confused

To find Joe Wicks suddenly annoying & smug!
MoonBabysMagicalKalimba · 25/02/2020 21:14

@Aussiegirl123456 do you still have the screenshots? Honestly I’d be tempted to release them now.

I always liked him. I have his cookbooks and like how quick and simple the recipes are, and I think he’s done a lot to undo the damage done to the public with the demonisation of fat in our foods. And I like how he made exercise seem accessible to a lot of people.

However I totally get where people are coming from with the weaning thing. My DS is about 5-6 months younger than his DD, so I read his weaning posts with interest. I did the whole bitter green veg as first food thing. But DS will refuse veg unless it’s hidden in foods and he is very fussy. It makes me feel a bit shit when I see his DD tucking into a plate of veg when my DS had 2 yoghurts for dinner as he refused everything else Blush

The “it’s easy to feed a baby while travelling! Just give them a bit of everything you eat!” thing annoyed me too as if you have a child with life threatening food allergies, it really isn’t easy at all. A trip to a caravan park 2 hours down the road has me googling the menus of local restaurants and cafes and causes a lot of anxiety.

Itsonlywords · 25/02/2020 21:23

He's always been annoying, but fair play to him. I unfollowed a while ago when he started wean in 15. I thought it would be recipes etc, but seems to be suggesting what to do such as no snacks, reoffer the same meal as earlier because they'll be so hungry they will eat it; all well and good if that's how they choose to parent, but to be recommending it when not all babies will respond well to that seems bad. So many comments on insta about people cutting out their child's snacks as well oh his advice, nothing about rolling with how your child is and what they need.

CallofDoodee · 25/02/2020 21:42

People who do BLW (I was one of them by the way) are often smug about what amazing things their 1 year olds eat and how unfussy their kids are. Then those children turn 3......Grin

Also, not sure why he thinks that he is oh such a great parent because his 18 month old can have a meal without a screen?!

Sunflower20 · 26/02/2020 00:53

He’s always been insufferable, especially when he opens his mouth. Also didn’t he ditch his partner of 11 years as soon as he gained popularity? Nice.

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