It's not flu, it is a coronavirus not an influenza virus.
Coronavirus cause the common cold but they also cause MERS which has a case fatality rate of 35-40%.
Viruses have a tendency to mutate (hence how we came to be in this situation in the first place). It could mutate again in its human hosts, for better or for worse.
Flu has a fatality rate of around 0.01% novel coronovirus has a current fatality rate of 2-3%. Dying or surviving from coronovirus is not binary, there will be many people left with permanent lung damage, resulting in reduced quality of life, reduce life expectancy and increased long term burden on health services.
The treatments that have been used on the first cohort of patients in Wuhan (described in detail in the Lancet article published yesterday) are highly sophisticated, and require equipment and expertise that are limited. ECMO is only available in a handful of UK hospitals, non invasive ventilation machines will be limited to half a dozen or so in smaller outlaying District general hospitals, ICU beds are limited. Once these are full death rates will rise.
Poor countries with unsophisticated healthcare systems won't be able to offer the supportive care and treatments that China or the UK can and death rates will be higher there.
It's hardly surprising that China and the WHO are taking this seriously.
I'm a HCP and I'm concerned. It's not going to be pleasant when it makes it to the UK, and the best we can do is limit the number of cases we have going on at any one time, so we can provide the best possible care to those patients.