SIL has built a career as a fashion ‘influencer’, mainly through Instagram and is now pretty successful with it, with contracts with lots of big brands. She is also a social media consultant.
She recently asked if I would consider starting an account for DD (7 months), I hadn’t really thought about it before but have been considering it since this conversation. She isn’t pushing the issue in any way.
If we were to do it I would want it to be with SIL supporting or running it with the aim of growing it to be able to negotiate paid sponsorship with brands (kids clothes, toys, etc). I’d expect SIL to take a cut if she runs the account but any money otherwise would go into savings/investment for DD when she’s older. I wouldn’t expect to earn any money from it for myself.
I’m really uncertain about how comfortable I feel about doing it. On the one hand it could be a fun, easy way to put some money aside to set DD up for later life (it took me and DH many years of hard work and saving to be able to afford to buy a house and start a family and I’d love for her to be able to have it a bit easier). On the other hand, I worry that it’s in some way exploitative and potentially damaging to her, although I can’t quite put my finger on what the actual risks are if it’s run responsibly. I guess the idea of potentially thousands of people looking at photos of her seems weird, although I’d feel totally comfortable about her being photographed for mainstream media advertising which could be viewed by many more people.
I’m leaning towards no but don’t want to kick myself down the line. I won’t be doing anything unless DH and I feel comfortable and have set some clear boundaries on how it will work.
I don’t really use SM much myself so would be good to get thoughts on risks/downsides that I haven’t thought of, and experiences from anyone who has done similar.